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All-New Edition! Research Alert's Consumer Segmentation Survey
Once upon a time it was enough to know your customer's sex, age and income. No more. In today's ultra-competitive world, it's critical to match consumer behavior and attitudes with your own objectives.
Whether you're a consumer goods manufacturer, service provider, marketer or advertiser, this exclusive survey will help you understand what motivates your prospects and customers. Inside you'll find hundreds of ways to systematically evaluate consumer patterns.
NEW 2008 Edition Available Now EPM's Entertainment Marketing Sourcebook
The annual directory that delivers instant access to more than 4,000 sponsors, entertainment and media companies, retail chains and service providers committed to entertainment marketing.
Organized within general business categories, the EPM Entertainment Marketing Sourcebook is the first place to look when you're searching for new promotional partners.