Uncover the latest opportunities in the $147 billion market for licensed trademark, entertainment, sports, fashion, toys, art, and more.

Pinpoint demographic and lifestyle statistics document the latest consumer trends in shopper behavior, media use, store brands, and more.

See how consumer marketers integrate film, music, video and new media into their promotion campaigns.

Capture the attention of today's tweens, teens and college students. Learn what motivates them to spend. Discover how to attract their interests, fulfill their expectations, and delight them with goods and services they'll talk about with a smile.

Grocery Cross-Shopper Behavior Study Grocery cross-shoppers are smart. They know where to get the best products, at the best prices, and show little loyalty to any one particular retailer. But they can be won over -- and since they shop nearly six times per month, winning their allegiance is critical to growth. . . . more > The Licensing Letter Royalty Trends Report This exclusive report gives you an extensive look at trends for royalties, guarantees and advances for every property type and product category, including analysis of the key business factors that affect them. . . . more > Marketing To Tweens & Teens Marketing To Tweens & Teens delivers strategies, tactics, and over 100 mini-case studies to help you devise the right marketing programs to successfully reach both groups. . . . more > The Global Market For Licensed Preschool Properties The Global Market For Licensed Preschool Properties details retail sales, licensing activity, media exposure, promotional activities, and more for 130 preschool properties doing business globally or in local markets around the world. . . . more >