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Check out EPM's Ira Mayer in Las Vegas at International Licensing Expo on Fox Business.
Americans Of All Ages Have Social Media Profiles. From Research Alert (RA): Nearly half of Americans aged 12 and older (48%) have a profile on a social network, double the proportion in 2008 (24%), according to Edison Research. The audience at every age level increased substantially during that period, with those aged 25 and older more than doubling. Although Facebook established itself as the dominant social network in 2009, Twitter was the most talked about. The buzz has died down somewhat, but Americans' awareness of the site grew to 87%, putting it on par with Facebook, of which 88% of Americans are aware. However, only 7% have ever used Twitter. The vast majority of those (85%) visit the site once a month, and 33% do so daily. By comparison, 41% of Facebook users access the site daily.
'Transmedia Storytelling' Promises Deeper Audience Engagement. Just when entertainment marketers were
getting comfortable with their "viral" and digital marketing strategies, a new buzz term is making the scene: "transmedia storytelling." As Entertainment Marketing Letter (EML) reports, the transmedia term may be new, but the tactic of inviting an audience to unlock narrative elements across multiple media platforms is already familiar to book and videogame publishers. The tactic is now proving particularly useful for holding audience attention in between TV show seasons, and for building anticipation for tentpole films.
Which Store Sells Which Brand? Our proprietary consumer research finds relatively few women can correctly identify which private label brands sells at which retailer. But when women do have a preferred private label at a particular store, that brand dramatically increases the frequency with which they shop that store, how much they spend there, and the likelihood they'll recommend that store to family and friends. According to EPM's new Private Label Consumers study two in 10 women can correctly identify the retailers that carry the 46 brands we asked about; the same proportion incorrectly identify the retailer, and 60% are not sure who carries those brands.
Fast facts to target your marketing messages with precision.
RA Datafile. Research on consumer behavior
MEM Datafile. Stats about Hispanic, Black and Asian Americans
YMA Datafile. Data about children, tweens & teens
EML Datafile. Profiles of entertainment & media use
MTW Datafile. Facts about women
TLL Daily Advisor. Licensing business news, data, and contacts
EPM Marketing Advisor. Trends to guide your advertising & promotions
Mayer On Marketing. Ira Mayer's insights on marketing
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