You'll build better promotions, forge stronger alliances and increase your top-level contacts with a subscription to the only publication devoted exclusively to the marketing of entertainment properties, and the use of entertainment tie-ins to sell other goods and services.

Twice each month, Entertainment Marketing Letter brings you a multitude of opportunities and trends in entertainment-based sponsorship, online promotions, direct response sales, product placement, interactivity, product sampling and more.

EML's popular "Contacts & Connections" links you with key decision-makers at packaged goods, food, beverage, pharmaceutical, travel and other firms … as well as film studios; music companies; home video labels; advertising and sales/promotion agencies; and TV, cable and radio networks.

24 issues/year, $449