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Black, Hispanic, and Asian Americans wield $1.6 trillion in buying power. Equally important, though, is the degree to which these emerging majorities drive many of the trends shaping mainstream culture. Learn how these groups' attitudes influence their own purchase decisions as well as the consumer choices of the general market.



Marketing to
Emerging Majorities
Research Alert Yearbook
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Text Messaging & Wireless Promotions Report
 
60 Minute Consultant
Mayer on Marketing
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of Research Resources



EPM Datafile
5 weekly Consumer facts

EML Datafile
Entertainment
marketing facts

MEM Datafile
Hispanic, Black and Asian American facts

MTW Datafile
Women facts

YMA Datafile
Youth facts

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