This audioconference is your personal introduction to the nearly $5 billion Christian market for books, music, magazines, movies, gifts and video. You’ll get an instant overview of each sector, an in-depth look at Christian retailing, and a profile of Christian consumers’ interests, online habits and more.

Listen to the audio conference on CD-ROM and you'll learn:

• the most effective ways to work with Christian retail stores, online sellers, and catalogers
• key demographics of the Christian media and entertainment consumer
• the most popular Christian media outlets
• top selling product categories
• which aspects of traditional brand marketing work best in the Christian context

Order the audio conference CD-ROM and discover how to create effective distribution and marketing strategies for your Christian market products, whether selling through dedicated Christian outlets or mass marketers.

Panelists

	Jim Seybert Author of “The EPM Guide To The Christian Marketplace: Selling Books, Music, Gifts & Video To America’s 200+ Million Christians”
	Mara Einstein Author of “Brands Of Faith: Marketing Religion In A Commercial Age” and Associate Professor of Media Studies, Queens College
	Moderator Ira Mayer President, EPM Communications; Publisher of Research Alert; and Adjunct Professor of Marketing, New York University

You’ll use the trend analysis, background on the media environment, and understanding of the social aspects of marketing religion to bring lucrative new business opportunities to fruition.

About Our Speakers

Jim Seybert is a consultant who specializes in helping companies think differently, facilitating ideation and strategic planning clinics for clients in the entertainment, retail, publishing, health care, non-profit, consumer products and consumer services industries. He writes a regular feature for Christian Retailing magazine based on research conducted in cooperation with the publication, covering retail and manufacturing concerns in the Christian products arena. He is a frequent source for news organizations looking for insight into the Christian specialty market. Jim’s most recent book is “The One Year Mini for Leaders,” a daybook providing business insight based on passages from scripture. He is currently working on “Leadership Re:Vision,” scheduled for publication in April 2009.

Mara Einstein brings the perspective of a 20-year advertising and media executive to the subject of marketing religion. She’s been a marketer at NBC and MTV Networks, and worked at major advertising agencies on such accounts as Miller Lite, Uncle Ben’s and Dole Foods. Her first book, “Media Diversity: Economics, Ownership and the FCC,” was the cause for much debate when Mara’s research was used by the FCC as the basis for redefining media ownership rules. She has a doctorate in media ecology from New York University, an MBA from the Kellogg School at Northwestern, and a BFA from Boston University. Her next book is about girls and the media.

Ira Mayer is president and of EPM Communications, which provides research and analysis of consumer trends and behavior, marketing and consumer products licensing. The company publishes newsletters, directories and studies that are used by advertising agencies, entertainment and media companies, brand marketers, retailers, and others. For 20 years prior to co-founding EPM, Ira's night job was as a rock critic. By day, he wrote about the business of entertainment for newspapers, magazines and research organizations. Ira is adjunct professor of marketing at New York University, and holds an M.A. in media ecology from NYU and a B.A. from Hunter College.

The cost of the audio conference on CD-ROM is $349 ($299 for EPM print newsletter subscribers.) The fee includes one copy of "EPM's Guide To The Christian Marketplace," (selling separately for $249/$199 for EPM print newsletter subscribers) with more than 20 charts, tables and graphs, and complete contact information for more than 70 Christian market specialists.

		Pricing In Effect		Newsletter subscribers activate savings
Products		Non Subscriber		EPM Subscriber
EPM's Guide to The Christian Marketplace 2008 Edition - print		$249.00		$199.00
CD-ROM of Audioconference and EPM’s Guide to the Christian Marketplace, 2008 ed.		$349.00		$299.00