Audioconference

This event took place on Wednesday, April 30, 2008
Order the Audio Conference CD-ROM and Companion Report!

• Order the audio conference CD-ROM & report

The recession is here. The sharp pencils are out. And senior management is looking to cut expenses.

Your licensing program is certain to be up for greater scrutiny. And you’ll be lucky if you get 15 minutes to justify your program.

… What’s the first “sound bite” you should lead off with to immediately telegraph the value of your licensing program?

… How do you tell a profit story to CEOs and marketing people who are used to rating points, market share data any "eyeballs" and don't recognize the many ways licensing benefits their company?

… What are the talking points that will trigger the "Ah ha" moment when your senior management finally "gets" the tremendous power of licensing?

Learn how to talk licensing so that upper management listens. Purchase the CD-ROM of this audio event.

In just an hour, four leading corporate licensing experts (see their credentials below) will coach you on …

• How to "top line" your licensing story … so that upper management instantly recognizes its bottom line impact.
• Easy-to-understand metrics that instantly convey the impact of licensing beyond royalties.
• Compelling ways to demonstrate licensing’s power to build brand exposure, increase brand value and cement enduring consumer relationships.
• Pragmatic ways to manage management expectations by creating realistic benchmarks for gauging success against corporate objectives, competitive programs, and other internal brands.

And most importantly, you’ll learn how to calculate -- and masterfully communicate -- the broader ROI from licensing, so that you can demonstrate its relevance in today’s uncertain economic environment.

The fee is per phone line and covers as many people as you can gather around a speaker phone.

All it takes is one hour … and $398 ($298 if your are a subscriber to one of EPM's print newsletters) … to learn the key talking points for building a compelling profit story that will ensure CEO buy-in and support for your licensing program. Plus, you get the Licensing Metrics Report PDF when you register.

• Order the audio conference CD-ROM & report

Panelists

	Leigh Ann Schwarzkopf Partner, Project Partners Network, former Manager of Corporate Licensing at General Mills, and co-author of The Licensing Letter’s new research study, "Licensing Metrics: How to Measure the Success of Your Licensing Programs"
	Lynn Scott Partner, Project Partners Network former Licensing Director, M&M/Mars Snack Food, and co-author of The Licensing Letter’s "Licensing Metrics."
	Karen Raugust Editor of The Licensing Letter's "Licensing Metrics" and author of "The Licensing Business Handbook"
	Marty Brochstein Executive Editor of The Licensing Letter

Leigh Ann Schwarzkopf

Leigh Ann, Co-founder with Lynn Scott of Project Partners Network, led General Mills’ trademark licensing team for six years.

During that time, she tripled the number of licensees for several of the company’s properties, including Betty Crocker and the Pillsbury Doughboy; integrated Pillsbury’s properties into General Mills’ portfolio during the billion-dollar food giants’ merger; redeveloped the company’s licensee summits to encompass multiple brands and integrate trend and retail information; and structured a “new partner welcome program” to improve licensees’ start-up and speed-to-market time.

Previously, Leigh Ann spent 20 years at apparel manufacturer Kid Duds, where, as VP Marketing, she broke company sales records by reorganizing the sales department, led the design and product development teams, and headed up licensing.

Leigh Ann has been a guest lecturer on licensing, retail and product development at the University of Minnesota and The University of Wisconsin-Stout.

Lynn Scott

Prior to co-founding Project Partners Network, a marketing consultancy focusing on licensing, trend research and competitive intelligence, Lynn had more than 25 years' retail, wholesale and licensing experience, spending a decade as a retail buyer for department stores within the May Company, Dayton Hudson, and Federated groups.

Lynn’s wholesale manufacturing experience includes six years at Liz Claiborne Accessories, where she held both marketing and sales management positions and was responsible for over $165 million in business.

For 13 years, Lynn was with Mars Snackfoods, where she helped build, from the ground floor, the licensing programs for brands including M&Ms, Starburst and Skittles, which now collectively generate $180 million in retail sales annually. She also managed Mars' promotional partnerships with major motion picture studios.

Karen Raugust

Karen is a freelance writer whose articles have been published in more than 50 magazines and newsletters, ranging from Publishers Weekly, Animation World and Supermarket News to Art & Antiques, Advertising Age and Emmy. She has written 16 books and book-length reports, as well as contributing to over a dozen books by other authors.

For EPM Communications, Karen has written 10 books and reports, including The Licensing Business Handbook (now in its 6th edition), The EPM Fad Study, TLL's Licensed Property Benchmark Study and Best Practices in Trademark Licensing, and has completed numerous licensing-related consulting projects.

She is the former Executive Editor of The Licensing Letter and has been quoted as a licensing expert in more than 65 publications.

Marty Brochstein

Marty Brochstein has been Executive Editor of The Licensing Letter since 1996. In 2002, he was also named Editorial Director of the parent publishing company, EPM Communications.

In addition to writing and editing the twice-monthly newsletter, he also compiles the publication’s broad range of exclusive industry numbers and edits EPM’s other licensing-related publications, including The Licensing Letter Sourcebook, The Licensing Business Databook, The Licensing Letter’s Sports Licensing Report and Navigating Licensing Opportunities in India & China, among others. He also is responsible for the 6th Edition of International Licensing: A Status Report, to be published this summer.

Brochstein has been a business journalist for more than 20 years, primarily covering consumer products and retail industries. Before joining The Licensing Letter, he spent five years as Senior Editor of Television Digest, a weekly Washington-based newsletter responsible for coverage of the consumer electronics and retail industries. While at Television Digest he also was founding editor of Consumer Multimedia Report, a biweekly newsletter about the videogame and home computing fields.

At other points in his career he has been Editor of Consumer Electronics Monthly and Electronics Merchandising, Executive Editor of Discount Store News, and Retail Editor and Consumer Electronics Editor at HFD.

He has also contributed articles to several business and consumer publications and addressed major conferences both in the U.S. and overseas on licensing, consumer electronics and retail topics. He holds a B.A. in Journalism from Boston University.

Order the CD-ROM And Report Below!

		Pricing In Effect		Newsletter subscribers activate savings
Products		Non Subscriber		EPM Subscriber
Audioconference CD-ROM and Report (PDF)		$398.00		$298.00