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Profiles Of The U.S. Internet User: Demographic, Psychographic and Behavioral Data
Table of contents
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Penetration Rates & Usage Trends
U.S. Homes Increase Broadband Access, Bundled Services
Internet Access And Adoption Of Broadband Connections Are Both
Reaching Maturity In American Households
Rapid Home Network Growth Hits Wall
Broadband Penetration Means More Time Spent Online
Schools Gaining Web Access
Internet Used For Wider Variety Of Activities
Internet Traffic Is Driven By 22 Distinct Factors
Online Spending Stats Differ But Trend Is Upwards
Afternoon Is Most Popular Time For Online Shopping
One In Three Are Multi-Channel Shoppers
One In Six Internet Users Sell Online
Many Confused About Internet Innovations
E-Mail Is Enmeshed In Americans' Everyday Lives
Viral E-mail Is Nearly Ubiquitous
Social Networks & User-Generated Content
Online Word-Of-Mouth Is A Major Influencer
Online Dating Gains Traction
Number of Blogs Is Growing Exponentially
Three In 10 Internet Users Visit Blog Sites; One In 10 Write Blogs
More Teens Blogging, Sharing Content
Teens Would Rather Blog Than Talk To Mom And Dad
Teens Use Internet As Creative Outlet
Entertainment & Online Content
Number Of Consumers Paying For Online Content Is On The Rise Everybody's Doing It:
Online Video Becomes Commonplace
Internet Video Streams Skyrocket
Music Downloads Blazing Around The World
Consumer Spend Big On Online Entertainment
Moviegoers Choose The Internet Over TV, Print For Their Film Info
College Kids Are Unperturbed By Downloading
New Delivery Options Spur Growth, Change Consumer Expectations
Advertising/Promotion Landscape
Survey: Even As Dollars Shift Toward Alternative Media,
Marketers Are Cautious About Mixing The Old And New
Internet Propels Jump In Non-Traditional Marketing Techniques
Internet Advertising Jumps 13%
Spending On Online Advertising Skyrockets: Automotive Among The Sectors Showing The Most Gains
Many Website Features Annoy Net Surfers
Study: Online Ads Deliver ROI
Search Engine Marketing On The Rise
Online Searches Reach New Heights
Internet Users Trust Search Engines To Be Fair
College Students Prefer Search Engines Over Friends And Family For Information
Demographic Trends
Young Adults Are Quick Adopters Of New Media
Teens Are Less Savvy Web Browsers Than Parents
Youth Spending $22 Billion Online
Teens Go Online To Connect
Recent College Grads Are Avid Online Purchasers
Ask Any Parent: Teens Live Online
Seniors Not Online; Boomers Are
Boomer Seniors Will Change The Internet
One In 10 Adult Internet Users Are Self-Employed, Working At Home
Blacks, Latinos Heavily Influenced By High-Tech Communications
Hispanics Quickly Embrace The High-Speed Internet
Speedy Internet Not Yet Fully Multicultural
The Closing Digital Divide
Number of African Americans Online Is On The Rise; Hispanics Lag Other Demographic Groups
Women Are Now The Majority Online And They Use The Internet Differently Than Men
Men Are Online More Frequently Than Woman
Moms Want Marketers To Get To The Point In E-mails
Marketing Landscape Changes As Women Move Into Forefront Of Internet
Internet Is Key Resource For New Moms
Black Women Use Internet As Utilitarian Tool
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