Profiles Of The U.S. Internet User Demographic, Psychographic and Behavioral Data Drawing on reports from 50-plus different sources, this 44-page reference gives you authoritative data to illustrate every aspect of online behavior—and the insight to apply that data to your Internet marketing strategy:

• The digital divide is rapidly narrowing (see pages 31-34), with 80% of African Americans online, compared to 88% of all Americans, and with Spanish-speaking Hispanics among the fastest adopters. But the fact to act on is that African Americans spend 72% MORE time online than the general population. Are you target marketing? Online is where you can reach Black consumers with a greater interest than the general population's in health, finance, entertainment, music and sports, and Spanish-speakers more interested than the general consumer in news, sports scores, and video and audio downloads.
  
  
• Car buyers go to the Internet first for their primary information-gathering (see page 22), and auto manufacturers know it: They'll increase online advertising 35% this year. With "Profiles Of The U.S. Internet Consumer" you'll have benchmarks to help you allocate your online ad spending, and learn which sites are favored by men vs. women (page 35).
  
  
• Word-of-mouth is word-of-mouse now: Consumers are 50% more likely to be influenced by blogs and e-mails than radio or TV advertising (page 15). Social networking and user-generated content may be the flavors of the month, but they represent lifestyle forces that are not going to disappear. Incorporate them into your marketing and advertising plans, or risk being perceived as irrelevant by your audience.

Reach your customers where they are. Order your copy of "Profiles Of The U.S. Internet User" and find age breakdowns for blog, instant messaging and MP3/iPod usage (page 31); comparisons of male/female online activities at work (pages 38, 39, 41); just what Americans do and don't understand about Internet-related terms (page 12); and video and music downloading trends (page 20).

This report is available for instant downloading or you can order your bound copy today.

MULTI-USER PDF AVAILABLE FOR CORPORATIONS
Give everyone in your company access to this report through a Multi-User PDF. A Multi-User PDF can be shared with every employee at your company in all locations (it may not be distributed outside of your company, or through membership organizations).

Published April 2006, 44 pages, $197 ($97 for subscribers to any EPM print newsletter)

		Pricing In Effect		Newsletter subscribers activate savings
Products		Non Subscriber		EPM Subscriber
Profiles Of The U.S. Internet User, print edition		$197.00		$97.00
Profiles Of The U.S. Internet User, Single User PDF edition		$197.00		$97.00
Profiles Of The U.S. Internet User, both print and PDF versions		$237.00		$137.00
Profiles Of The U.S. Internet User, Multi-User PDF edition		$493.00		$243.00