EPM Communications, Consumer Behavior 2007


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CONSUMER BEHAVIOR 2008
By Richard K. Miller & Associates

This handbook provides essential information every marketer and retail executive needs – why consumers buy and how to influence their purchasing. RKMA gathers data and insight from many leading retail market analysts and consumer behavior specialists throughout the U.S., gathering first-hand information on current research and recent consumer survey results from colleagues.

With easy-to-read summaries of current data and other information, this report is useful for retailers, advertisers, restauranteurs, and tourism development groups. It also presents valuable insight on various demographics, including Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, gay & lesbian, and affluent.

Published December 2007, 244 pages

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