1.1 Overview
1.2 Demographic Transitions
1.3 Fast Pace of Society
1.4 Twenty-four Hour Society
1.5 Personal Economic Challenges Impact Spending
1.6 Social Trends
1.7 Adult-focused Society
1.8 Technological Trends
1.9 Shifting Use of Media
1.10 The Online World
1.11 Youth Activities Go Digital
1.12 Women Are Increasingly More Educated
1.13 Living Large
1.14 Increased Commuting
1.15 Working At Home
1.16 Wellness
2 CONSUMER LOYALTY
2.1 The Loyalty Challenge
2.2 Loyalty Versus Cost
2.3 Loyalty Versus Convenience
2.4 Loyalty and Customer Service
2.5 Loyalty and Customer Expectations
2.6 Loyalty Programs
2.7 Rewards Programs At Luxury Retailers
2.8 Customer Loyalty Engagement Leaders
3 CONSUMER TRENDS AT HOME
3.1 New Priorities in the Home
3.2 Lifestyles and Activities at Home
3.3 Whole-family Office
3.4 Retirement Living
3.5 Gallery-like Homes
3.6 Outdoor Living
4 CUSTOMER CONCERNS
4.1 Consumer Complaints
4.2 Privacy and Security Issues
4.3 Product Safety
4.4 Out-of-stock Merchandise
4.5 Poor Customer Service
4.6 Waiting
4.7 Language Barriers
5 PRODUCT RESEARCH & REVIEWS
5.1 Online Research For Store Purchases
5.2 Online Reviews
5.3 Trust in Peer Reviews
5.4 Retail Website Feedback Links
5.5 Product Research Websites
6 SHOPPING CHARACTERISTICS
6.1 Why Consumers Buy
6.2 Necessities
6.3 Brand Influence
6.4 Shopping For Apparel
6.5 Impulsive Buying
6.6 Customer Classification
6.7 Strategic Shoppers
6.8 Problematic Customers
7 SHOPPING PREFERENCES & INFLUENCERS
7.1 Factors Influencing Store Preference
7.2 Factors Influencing Purchasing Decisions
7.3 Input For Shopping Decisionmaking
7.4 Store Experience
7.5 Shoppability
7.6 Store Atmospherics
7.7 Store Layout
7.8 Store-refresh Initiatives
7.9 Shopping Time
7.10 Convenience Shopping
7.11 Speeding Up Shopping
7.12 One-stop Shopping
7.13 Differentiation Among Retailers
7.14 Return Policies
8 SOCIALLY CONSCIOUS CONSUMERISM
8.1 Socially Aware Consumers
8.2 Patronizing Companies for Social Responsibility
8.3 Green Consumerism
8.4 Demographics of Green Consumers
8.5 Fair Trade Awareness
8.6 The Next Level
PART II: THE CONSUMER MARKETPLACE
9 CONSUMER SPENDING
9.1 Consumer Spending
9.2 Discretionary Spending
10 CUSTOMER SERVICE
10.1 Assessing Customer Service
10.2 Impact of Poor Customer Service
10.3 Handling Customer Problems
10.4 Customer Expectations by Sector
10.5 Customer Service Champions
11 CUSTOMIZING GOODS AND SERVICES
11.1 Individualism
11.2 Customization
11.3 Customized Fashions
11.4 Personalization
11.5 Personalized Media Choices
12 FRACTIONAL OWNERSHIP
12.1 Trends in Ownership
12.2 Fractional Vacation Home Options
12.3 Fractional Ownership
12.4 Leasing Luxuries
12.5 Car Sharing
13 GIFT GIVING
13.1 Overview
13.2 Characteristics of Gift Giving
13.3 Gift Cards
13.4 Purchasing Gifts Online
13.5 Gift-of-the-month Clubs
14 GROWTH MARKETS
14.1 Overview
14.2 Double-digit Growth Segments
14.3 Personal Services
15 LOCAL & DOMESTIC GOODS
15.1 Made in America
15.2 Locally-grown Food Items
15.3 Local Retail
16 SELF SERVICE
16.1 Preference for Self-Service
16.2 Self-service Checkout
16.3 Check-in Kiosks
16.4 Order Kiosks
16.5 Customer Support Kiosks
16.6 Transactions by Cellphone
17 WHAT’S HOT
17.1 Trends Evolve Into Mainstream Markets
17.2 Emerging Product and Retail Trends
17.3 Still Hot
17.4 New Ideas From Tokyo
PART III: DEMOGRAPHICS
18 DEMOGRAPHIC OVERVIEW
18.1 Population Distribution
18.2 Households
18.3 Ethnic Shifts
18.4 Personal Income
18.5 Net Worth
18.6 Consumer Use of Time
19 AFFLUENT CONSUMERS
19.1 Profile
19.2 Luxury Spending
19.3 Jet Set Consumers
19.4 Marketing to Affluent Consumers
20 MIDDLE-MARKET CONSUMERS
20.1 Profile
20.2 Shrinking Middle-class Buying Power
20.3 Retail Trends
20.4 Consumer Trends
21 VALUE-FOCUSED CONSUMERS
21.1 Profile
21.2 Increasing Demands on the Family Budget
21.3 Value-Focused Retail
22 BABY BOOMER CONSUMERS
22.1 Profile
22.2 Generational Characteristics
22.3 Baby Boomers Online
22.4 Marketing to the Baby Boomer
23 GENERATION X CONSUMERS
23.1 Profile
23.2 Generational Characteristics
23.3 The Gen X Consumer
23.4 Targeting the Gen X Market
24 MILLENNIAL CONSUMERS
24.1 Profile
24.2 Generational Characteristics
24.3 The Millennial Consumer
24.4 Use of Internet and Media
24.5 College Students
24.6 College Graduates
25 FEMALE CONSUMERS
25.1 Profile
25.2 Gender Characteristics
25.3 Women Online
25.4 Shopping Characteristics
26 MALE CONSUMERS
26.1 Profile
26.2 Gender Characteristics
26.3 Men Online
26.4 Shopping Characteristics
27 FAMILIES WITH CHILDREN
27.1 Profile
27.2 Segment Characteristics
27.3 Cost of Raising Children
27.4 Shopping Characteristics
28 FAMILY CAREGIVERS
28.1 Profile
28.2 Caregiver Consumers
28.3 Assistance for Caregivers
29 SINGLES CONSUMERS
29.1 Profile
29.2 Growth of Singles Demographics
29.3 Singles and Spending
29.4 Best Cities for Singles
30 RETIREES
30.1 Profile
30.2 Trends in Retirement and Semi-retirement
30.3 Relocation
30.4 On The Road
31 AFRICAN-AMERICAN CONSUMERS
31.1 Profile
31.2 Buying Power
31.3 African-Americans Online
31.4 Marketing to African-American Consumers
32 ASIAN-AMERICAN CONSUMERS
32.1 Profile
32.2 Buying Power
32.3 Asian-Americans Online
32.4 Marketing to Asian-American Consumers
33 HISPANIC-AMERICAN CONSUMERS
33.1 Profile
33.2 Buying Power
33.3 Hispanic-Americans Online
33.4 Marketing to Hispanic-American Consumers
34 NATIVE-AMERICAN CONSUMERS
34.1 Profile
34.2 Economic Growth
34.3 Marketing to Native-American Consumers
35 IMMIGRANT CONSUMERS
35.1 Profile
35.2 Immigrant Travel
35.3 Immigrant Entrepreneurs
36 GAY & LESBIAN CONSUMERS
36.1 Profile
36.2 Buying Power
36.3 GLBTs Online
36.4 Marketing to the GLBT Community
37 CONSUMERS WITH DISABILITIES
37.1 Profile
37.2 Market Assessment
37.3 Accommodating Disabilities in Travel and Hospitality
37.4 Internet Access for the Disabled
37.5 Marketing to People With Disabilities
MARKET RESOURCES
REFERENCES
