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TLL Daily Advisor

TLL's newsletters, reports & studies, directories, webinars, and live events inform your thinking as you grow your business.

Uncover the latest opportunities in the $200 billion market for licensed trademark, entertainment, sports, fashion, toys, art, and more.

Pinpoint demographic and lifestyle statistics document the latest consumer trends in shopper behavior, media use, store brands, and more.

See how consumer marketers integrate film, music, video and new media into their promotion campaigns.

Capture the attention of today's tweens, teens and college students. Learn what motivates them to spend. Discover how to attract their interests, fulfill their expectations, and delight them with goods and services they'll talk about with a smile.

What's New
The Licensing Letter SourcebookThe Licensing Letter Sourcebook
The must-have reference for consumer products licensing executives, The Licensing Letter Sourcebook provides instant access to almost 4,500 licensing decision-makers worldwide, representing over 13,000 properties. . . . more >

International Licensing: A Status ReportInternational Licensing: A Status Report
From global trends to regional licensing activity within various property types and product categories, you'll discover hard-to-find facts and figures on the international licensing business. . . . more >

Royalty Trends ReportRoyalty Trends Report
This exclusive report gives you an extensive look at trends for royalties, guarantees and advances for every property type and product category, including analysis of the key business factors that affect them. . . . more >

Sports Licensing ReportSports Licensing Report
Comprehensive analysis of $22.2 billion worldwide sports and collegiate licensing business. . . . more >

Licensing Business DatabookLicensing Business Databook
Now you can have all the critical licensing business numbers you need at your fingertips with this one-of-a-kind resource. . . . more >

[TLL] Women lighten up on fragrance, but men spritz with a heavier hand
5/4/2015
New research from The NPD Group shows a shift in Americans' fragrance preferences . . .
more >
[TLL] Ecommerce Grows as Channel for Sports Licensed Goods; Department Stores Down
5/4/2015
Mirroring North American trends, retail sales of licensed sports products in the U.S. and Canada originating in . . .
more >
[TLL] Pro Sports Licensed Retail Sales Score 5% Increase in 2014: Most Leagues Grow, Driven by Apparel
5/4/2015
This is a golden age for pro sports in North America. You can see it in not only the record . . .
more >
[TLL] Average Royalty Rates in U.S. & Canada Steady for Decade; Entertainment Fees Climb, Guarantees & Advances Flat
4/06/2015
Royalties on licensed retail goods in U.S. and Canada in 2014 represented the picture of longterm stability . . .
more >
[TLL] Online & Value Channels Grow Share of Licensed Product Sales
4/06/2015
Sales of licensed retail products in the e-commerce channel accelerated in 2014, while most other . . .
more >
[TLL] Mass Retail Fashion Licensing Targets Men
4/06/2015
Very quietly and with little fanfare, mass retailer Target launched Target Collective, a curated collection of . . .
more >
[TLL] Single-Serving Products Make Coffee Rich Ground for Licensing
3/16/2015
Two decades ago, Keurig Green Mountain introduced the world to its patented K-cup single brewing system . . .
more >
[TLL] Retail Sales of Licensed Goods in U.S./Canada Grow 2.5% in 2014: Entertainment, Sports, Food Make Biggest Gains
3/16/2015
Retail sales of licensed goods in the U.S. and Canada reached $99.9 billion in 2014, according to . . .
more >
[TLL] "Cinderella" Tie-In Campaigns Targets Women of All Generations
3/02/2015
Women apparently never outgrow the desire to feel like a princess . . .
more >
[TLL] Licensing of Entertainment Properties for Virtual Reality Products
3/02/2015
Hollywood is getting into virtual reality. VR was all the rage at the Sundance Film Festival in January . . .
more >
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 EPM In the news
[TLLDA] MLB "Jersey Day" to Promote Fan Pride--and Jersey Sales
05-20-2015
By Glenn Demby
Sports leagues are getting good at using events and "hot markets" to drive sales of licensed goods . . .
more >

[TLLDA] Peppa Pig Looking Pretty as $1 Billion Property
05-19-2015
By Marcy Magiera
Preschool property Peppa Pig proved to be the little swine that could for owner . . .
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[TLLDA] NFL Is Top Sports League for Licensed Sales in 2014
05-18-2015
By Glenn Demby
While the Ray Rice and Adrian Peterson scandals might have hurt the NFL's image . . .
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[TLLDA] Heidi Klum Expanding Underwear Lines
05-15-2015
By Marcy Magiera
Heidi Klum is ready to import her colorful line of men's underwear, HK Man, to the U.S. . . .
more >

[TLLDA] RadioShack, the Rasputin of Retail, Gets a Remake
05-14-2015
By Glenn Demby
RadioShack refuses to die. In February, after years of decline, RadioShack filed for Chapter 11 . . .
more >