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TLL Daily Advisor

TLL's newsletters, reports & studies, directories, webinars, and live events inform your thinking as you grow your business.

Uncover the latest opportunities in the $200 billion market for licensed trademark, entertainment, sports, fashion, toys, art, and more.

Pinpoint demographic and lifestyle statistics document the latest consumer trends in shopper behavior, media use, store brands, and more.

See how consumer marketers integrate film, music, video and new media into their promotion campaigns.

Capture the attention of today's tweens, teens and college students. Learn what motivates them to spend. Discover how to attract their interests, fulfill their expectations, and delight them with goods and services they'll talk about with a smile.

What's New
The Licensing Letter SourcebookThe Licensing Letter Sourcebook
The must-have reference for consumer products licensing executives, The Licensing Letter Sourcebook provides instant access to almost 4,500 licensing decision-makers worldwide, representing over 13,000 properties. . . . more >

International Licensing: A Status ReportInternational Licensing: A Status Report
From global trends to regional licensing activity within various property types and product categories, you'll discover hard-to-find facts and figures on the international licensing business. . . . more >

Royalty Trends ReportRoyalty Trends Report
This exclusive report gives you an extensive look at trends for royalties, guarantees and advances for every property type and product category, including analysis of the key business factors that affect them. . . . more >

Sports Licensing ReportSports Licensing Report
Comprehensive analysis of $22.2 billion worldwide sports and collegiate licensing business. . . . more >

Licensing Business DatabookLicensing Business Databook
Now you can have all the critical licensing business numbers you need at your fingertips with this one-of-a-kind resource. . . . more >

[TLL] TLL Survey: Fashion Licensing Grows 3.4% in 2014; Apparel, Accessories Strong, E-Commerce Inches Up
7/20/2015
The competition is brutal but fashion licensing continues to thrive both worldwide and in . . .
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[TLL] Licensing to Theme Parks Builds Revenue & Brand Exposure
7/20/2015
One of the editors of The Licensing Letter was recently at a party on the Universal Studios backlot when . . .
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[TLL] New Era/MLB Player Embroidery Deal
7/20/2015
The Major League Baseball Players Association extended its licensing agreement with . . .
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[TLL] Licensed Properties Steer Touring Shows
7/20/2015
Experiential licensing is not limited to theme parks . . .
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[TLL] TLL Survey: Corporate Licensing Up 2% in 2014; Food/Beverage, Restaurant & Automotive Brands Lead the Way
7/6/2015
At $26.8 billion, corporate trademarks and brands accounted for 27% of all retail licensed sales in the . . .
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[TLL] Coming Video Games More Original; Sequels & New IP Ripe for Licensing
7/6/2015
The video game industry, like the movie business, relies heavily on sequels and . . .
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[TLL] Disney Reorg Aims to Shore Up Video Games
7/6/2015
Video games may be the closest thing mighty Disney has to an Achilles' heel . . .
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[TLL] Ellen DeGeneres Debuts Lifestyle Site
7/6/2015
Talk TV queen Ellen DeGeneres--ranked America's favorite TV personality . . .
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[TLL] Licensing Expo Is Coming-Out Party for Digital; Brand Revivals, Global Properties Also Loom Large
6/15/2015
The arrival of digital celebrity, digital content and social media is the biggest story of . . .
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[TLL] Licensed Sales of Music Goods Hit Low Note in 2014
6/15/2015
After five consecutive years of growth, retail sales of licensed goods based on music properties in . . .
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 EPM In the news
[TLLDA] Genius Builds Team for Llama Llama
07-30-2015
By Marcy Magiera
Genius Brands International is building its team for the 2016 multimedia launch of . . .
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[TLLDA] Burger King Grows With A.1. Brand
07-29-2015
By Marcy Magiera
Restaurant Brands International reported this week that its Burger King restaurants posted a . . .
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[TLLDA] Yoga Company Joins the Celebrity Beer Licensing Binge
07-28-2015
By Glenn Demby
Yoga and beer. It feels like a weird combination. But then again . . .
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[TLLDA] Entertainment Royalties Growing Faster, but Still Below Decade High
07-27-2015
By Marcy Magiera
Entertainment/character properties had the highest growth in average royalties in 2014 . . .
more >

[TLLDA] YouTube Gamer KSI Tops List of Teen Influencers
07-24-2015
By Marcy Magiera
YouTube stars continue to gain influence over U.S. teens . . .
more >