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Social Networking, Video Sharing, Text Messaging & Wireless Promotions Report: How To Build Awareness, Traffic, Brand Identity & Sales
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Table Of Contents
Introduction: To Buzz Or To Monetize, That Is The Question
What’s It Really Mean?
Top 15 Sites By Video Market Share
Four in 10 Americans Stream Video Online
Prosumer: Lonelygirl15 Gets Her Own “Universe”
Broadband Video Attracts Frequent Users
Spending Less Time Doing Other Things As Result Of Time Spent At YouTube
Time Spent On YouTube
Leading Marketers Are Lagging In Creating Online Ad Strategies
What’s Next?
Millennials Are On The Minds Of Marketers Across The Entertainment, Licensing, And Media Spectrum
Marketers Have One Thing On Their Minds: The Millennials
User-Generated Content: Corporate Hits & Misses
Tread Carefully
Online Video Is Popular Among All Age Groups, But Studies Differ
On How It Impacts Other Media
Most-Watched Online Video, By Category, 2006
Frequency Of Online Video Viewing, Men Vs. Women, 2006
OK GO Finds “A Million Ways” To Mine UGC
Promotion Or Profit
Top Tips For Reaching Kids & Teens By Tapping The User Generated Craze
If Everybody Else Is Doing It...
Traditional Marketing & Promotion Techniques That Are Getting Makeovers
In The Age Of UGC
Culture Of Choice
Social Networks: Transforming The Consumer Relationship To Media
Unique Visitors To Social Networking Sites
Social Search
Purchasing Power
Engaging Women With DIY Approach
Automotive & Sports
Fans & Branded Communities
The Entitlement Generation
Top Tips For Working With Social Video
Entertainment: Tapping UGC To Build Awareness, Traffic, Brands
Cable Network Bridges The Lands Of TV, UGC
Bloggers Are Shaping The Future Of News Coverage
Music Company Unleashes Content On YouTube
Promo Power
Hips Don’t Lie: UGC Is A Powerful Promotion Tool
UGC Creators Gain Exposure Off-Line
Fox Reality Aims To Draw Fans Into Programming In Real Time
Online UGC Contest Places Content On Cable TV
Grammy Campaign Welcomes Unsigned Artists
CBS Invites Inspirational Shorts
Film Studio Invites UGC For DVD Extras
Cartoon Network, PlayStation Team For Adult Swim Promotion
HBO Hosts Spoken-Word UGC Battle To Promote TV Series
Travel Channel Academy Seeks Digital Filmmakers
Capitol Records Scouts Talent
Earth-Themed Promotion From Sundance Channel, Lexus
TV Beauty Show Holds Online Casting Call
Red Hot Chili Peppers Embrace Fan-Generated Video
EA Hosts Music Talent Competition
Promo Contest Seeks Talented College Kids
Go Forth And Promote
UGC Campaign Encourages Self-Promotion
Dance Video Contest Promotes Movie DVD Release
DVD Campaign Encourages Creators To Market Themselves
Fan Voting Determines Sweeps Week Programming
Show Me The Money
Film Studio Tries Its Hand At User-Generated Merchandise
Warner Music Group Embraces UGC, Video Sharing
MSN Enters UGC Space With Beta Test
Heroes Theories Make It On-Air
Game Show Allows Viewers To Play Along
MTV Slices & Dices Its Broadband Efforts
How Brands Give Consumers The Illusion Of Control
Doritos Crash The Super Bowl
CBS Builds Show Around UGC Ad
NFL Ad Draws Pitches
Whoops! We Blew It
Dove’s Quest For Real Beauty
Case Study: How Mentos Embraced The Geysers And Went With The Flow
Media Support Is Key
All About Targeting
Case Study: Entertainment Is A Key Driver For The Axe Effect
Keep It Real
Marketers Use Flavor-Of-The-Month “Mash-Ups” To Attract Kids
The King Runs Amok
And The Winner Gets...
Stride Sponsors Matt’s Trip Around The World
Consumers Sell, Influence Products
Corporate Executives Remain Skeptical Of Blogs
What Do Senior Corporate Executives Think About The Credibility Of
Blogs For Key Functions?
What Do Senior Executives Think About Blogs And Their Company?
Future Forward
The Wireless Environment For UGC
Text Messaging Revolutionizes Audience Polling, Participation
Big Money Is On Mobile User-Generated Video
Text Messaging Is The Top Non-Voice Application For Mobile Phones
Unleash The Lawyers
Relinquishing Control? Not Really
Rights For The Universe
Who’s Eligible?
Technology Glitches
Enter At Your Own Risk
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