The 2005 EPM Entertainment Marketing Conference has already taken place.

Monday, November 7, 2005

7:30 am - 8:30 am

Early-bird Networking Breakfast Sponsored by Global Alliance Distribution

Immerse yourself in critical issues confronting you day-to-day, and meet other registrants with common interests as you participate in three half-hour small group discussions.
Techniques...

Direct Response
Rick Petry, Partner, Downstream

Podcasting
Eric Schwartzman, Managing Director,
Schwartzman & Associates
Host of "On The Record...Online."

Product/Brand Integration
Julie Weinhouse, Owner, HERO Product Placement

Sponsorship
Paul Sewell, SVP of Sponsorship, House of Blues

Sweepstakes
Kaiser Yang, VP/Managing Director, ePrize

Viral/Word-of-mouth/Blogs
Tom Cotton, President, Conductor

Wireless video
Matthew Feldman, President/CEO, Versaly Entertainment

Working with I-M
Bob Kimball, President/CEO, MECA Communications

Fredrick Marckini, a leading expert in the field of search engine marketing, shares the insights and data he's gathered about consumer behavior. You'll learn how Internet search functionality translates into on-demand delivery channels for film studios, television networks, music companies and other entertainment marketers.

Whether they're casting a record-breaking 500 million votes for "American Idol" contestants, or using the Internet to spread word-of-mouse about their favorite films, consumers want to be enlisted and engaged in their entertainment options. Discover how to use the community-building elements inherent in digital delivery—from mobile phones to IPTV—to foster brand loyalty, generate buzz and stimulate viral communication. Use the lessons of other marketers' experience to make the most of these communication avenues and to transform longstanding marketing practices into 21st century tactics.

Product integration, branded entertainment, and other alternative marketing techniques are forcing ad agencies, media buyers, and promotion and marketing agencies to reassess their business models and strategies. This session will help you understand who has the right to negotiate product placement/integration deals. How all these "partners" deal with shared clients (bottom line: who gets what in the way of responsibility and money). What the new branded entertainment/entertainment marketing divisions at major advertising agencies bring to the table, and how they are changing industry dynamics.

How do you value product placement? Are consumers really engaging with your ads? What will IPTV, VOD and other digital delivery options mean for you? This informal lunchtime discussion offers a sampling of the new measurement services trying to answer these and a host of other questions. You'll discover what their new techniques and research reveal about today's consumer media habits--and what the implications of these changes are for tomorrow's advertising and marketing campaigns.

"Multiple consumer touchpoints" is today's marketing mantra. Whether taking over a theater lobby to activate an in-cinema ad campaign, bringing your cable TV series out to malls, or instituting a direct-response TV campaign for your products, the ultimate goal is getting the consumer to act. Learn about the options available (and coming soon) that empower consumers to respond via remote control, mobile phone, game machines and other devices—and how to structure your offers to maximize response, build your brand and enhance your image.

4:00 pm - 4:15 pm

Break Sponsored by e-Poll

A panel of brand marketers tells you what they want, how they measure success, and what they expect you to do to move the needle for them and their customers.

This is where networking and reacquainting with old friends revs into high gear. We keep the music low so you can converse, and the lights up enough that it's easy to find you who're looking for. And feel free to ask EPM'ers to help make introductions!

Tuesday, November 8, 2005

Meet in small groups with senior entertainment marketers from a variety of disciplines. Three half-hour sessions enable you to zero in on your personal and professional interests.
Working With...

Broadcast TV
Spencer Moseska, VP Marketing & National Promotions, Fox Broadcasting

Cable TV
Mitch Fried, SVP Promotion Marketing, Comedy Central

Film Studios
Lance Still, EVP National Promotions, New Line Cinema

In-Theater Promotions
Stu Ballatt SVP Marketing, Screenvision

Live Events
Olivia Scott, Account Director,
Clear Channel Entertainment Properties

Music
Mignon Espy, SVP Marketing and Strategic Planning,
Warner Music Group

Radio
Beau Phillips, President, Rainmaker Media

Videogames
Jim Wexler, EVP Marketing, Brandgames

Video-On-Demand
Bobby Benya, SVP Product Management Group,
Time Warner Cable

David Poltrack shares the insight he's gained from extensive primary research on changes in television viewing patterns,the impact of TiVo and other digital video recording devices, and the ways in which these shifts are reshaping advertising and related media. You'll learn how "traditional" broadcast networks and their advertisers are channeling digital delivery options to overcome the challenges of an on-demand world.

When primetime is anytime YOU (as a customer) choose it, how am I (as a marketer) to know when or where to reach you? Learn how to make sure you're finding your customers and prospects. Delivering compelling content is part of the equation, but heightening visibility for your property, brand or product gains even more importance than it already has. This session uncovers how leading edge marketers increase awareness—and motivate consumers to watch, listen to or buy what they're offering instead of what the competition has to offer.

The EPM Icon Award recognize outstanding achievement in the wedding of new digital delivery technologies to traditional advertising and marketing practices.

Recipients are selected by Entertainment Marketing Letter Executive Editor Susan Nunziata, EPM Editorial Director Martin Brochstein, EPM founder Ira Mayer,and the editors of EPM's other newsletters,including Youth Markets Alert and The Licensing Letter.

The EPM Icon Award will be presented at a special luncheon at The Globe Theater in Universal City, CA in conjunction with the 17th Annual EPM Entertainment Marketing Conference.

EPM Entertainment Marketer of the Year Sir Bob Geldof Humanitarian, pop star, broadcaster and businessman, Sir Bob Geldof draws on his own personal experiences and the lessons learned from Live Aid and Live 8 in this inspiring keynote address. Bob will also be presented with EPM's Entertainment Marketer of the Year Award,reflecting his multi-faceted involvement in philanthropy, music,television and the "on-demand" digital world.

Podcasting, ringtones, DVRs—consumers want it their way, and they're willing to pay. Just ask Toyota, whose Scion is the poster-brand for personalization. Or satellite radio and video-on-demand services that turn consumers into programmers. Find out how personalization options can boost response on your campaigns—expanding your offerings to new audiences and giving your existing customers a liberating sense of control without losing the focus of your message.

Speakers (additional speakers added daily)

Simon Assaad, CEO, Heavy.com

Stu Ballatt, SVP Marketing, Screenvision

Robert Benya, SVP Product Management Group, Time Warner Cable

Tom Cotton, President, Conductor

David Ernst, EVP/Director, Futures & Technologies, Initiative Media

Mignon Espy, SVP Marketing & Strategic Planning, Warner Music Group

PJ Ewing, SVP Sales & Promotions, Channel M

Matthew Feldman, President/CEO, Versaly Entertainment

Erik Flannigan, VP Programming, AOL

Mitch Fried, SVP Promotion Marketing, Comedy Central

Sir Bob Geldof, Humanitarian, pop star, broadcaster and businessman

Alan Gould, Co-CEO, IAG Research

Will Griffin, CEO, Def On Demand

Cathy Hetzel, SVP OnDemand Essentials, Rentrak

Bob Kimball, President and CEO, MECA Communications

Jason Kuperman, Director of Operations, Tequila\ A TBWA\ Worldwide Company

Mike Lustenberger, VP Marketing, Sony Online Entertainment

Fredrick Marckini, Founder/ CEO, iProspect

Ira Mayer, President, EPM Communications

Nihal Mehta, CEO/Co-Founder, ipsh!

Stacy Melle, VP Marketing On Demand, NBC Universal Cable

Jeff Minsky, U.S. Director of Emerging Media Platforms, OMD Digital

Spencer Moseska, VP Marketing & National Promotions, FOX Broadcasting

Susan Nunziata, Executive Editor, Entertainment Marketing Letter

Mitch Oscar, EVP, Carat Digital

Rick Petry, Partner, Downstream

Ki Punwar, Managing Director Strategic Alliances, Comcast Spotlight

Dr. Raymond Pettit, Director, Research, iTVX

Beau Phillips, President, Rainmaker Media

David Poltrack, EVP Research & Planning, CBS

Geof Rochester, SVP Marketing, Showtime Networks

Julie Roehm, Director Marketing Communications, Chrysler Group Marketing

Daniel Ronayne, SVP/GM Mag Rack & Sportskool, Rainbow Media

Olivia Scott, Account Director-Entertainment Properties, Clear Channel Entertainment Properties

Paul Sewell, SVP Sponsorship, House of Blues

Todd Schulkin, Account Group Director/Entertainment Practice Leader, Millward Brown

Eric Schwartzman, Managing Director, Schwartzman & Associates

Stuart Shlossman, SVP Media & Client Relations, Madison Road

Lance Still, EVP National Promotions, New Line Cinema

Brian Taptich, Director of Marketing & Business Development EA Nation, Electronic Arts

Rob Tercek, Founder, Venture Intellect

Jason Turner, Director of Interactive, FremantleMedia

Julie Weinhouse, Owner, HERO Product Placement

Jim Wexler, EVP Marketing, Brandgames

Kaiser Yang, VP/Managing Director, ePrize - The Interactive Promotion Agency

John Zamoiski, COO, NMA Marketing & Entertainment