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Entertainment Marketing Letter
2008 Index Of Stories
 
Category Article / Chart Name Issue Date Page
  •denotes chart    
Advertising Ad Men On Mad Men 07/15/2008 6
  Ad Spending In Cinemas Up Nearly 20% 07/15/2008 5
  • Cinema Advertisers By Type 07/15/2008 5
  • Cinemas’ Advertising Revenues 07/15/2008 5
  Apples To Apples: Editor’s Note 04/01/2008 3
  Brand Managers At ANA: Alternative Media And Tactics Require Thoughtful Implementation 05/01/2008 1
  Brands Pour Ad Dollars Into MySpace Music Launch 10/01/2008 5
  Chrysler Ties In With TV For Its Own Reality Competition 10/01/2008 4
  Click To Expand: Internet Poised For Greater Role In Entertainment Ad Campaigns, Economy Willing 10/01/2008 1
  Digital Out-Of-Home Options Multiply, Easy Planning Remains Elusive 10/01/2008 2
  Disney Channel, Verizon Wireless Tap Screenvision 06/15/2008 6
  EA Chief: In-Game Ads Promising, But Offer Only Incremental Biz 11/01/2008 4
  EML Survey: With So Many Choices, Marketers Grow Choosier In Planning Alternative Media Promotions 03/01/2008 1
  • Alternative Media/Promotion Tactics Planned For 2008 03/01/2008 1
  • What Percentage Of That Budget Did Alternative Media And Tactics Account For In 2007? 03/01/2008 2
  • What Percentage Of That Budget Will Alternative Media And Tactics Account For In 2008? 03/01/2008 2
  • Which Budget Will Most Often Provide Funds For Deploying Alternative Media And Tactics? 03/01/2008 2
  Entertainment Marketers (And Consumers) Hot For Text Ads 08/15/2008 3
  For The Fans: Marketers Benefit From Benevolence Toward User-Generated Content 09/15/2008 1
  Google Brokers Ad-Supported Online Entertainment 08/01/2008 5
  Half Of Search Campaigns Integrate Messages Offline 09/15/2008 1
  • Reasons Marketers Don’t Integrate Search Campaigns With Offline Advertising 09/15/2008 5
  Impulse Buying Via Remote Control 08/01/2008 3
  Internet Ad Spending Expected To Increase 01/01/2008 3
  Measuring Mobile ROI: Networks, Carriers, Advertisers All Search For Common Marketing Currency 02/15/2008 1
  Microsoft: In-Game Ads Prove Effective 06/15/2008 5
  More Marketers Get In-Game - Videogame Ads: A $400 Million Market 03/15/2008 1
  MTV Markets Movie Awards In Theaters 05/15/2008 7
  New Ad Options In NYC Subway; History Channel First Client 10/15/2008 5
  New Media Continues To Grow In Influence To Purchase: Study 03/01/2008 4
  Now Playing: In-Cinema Marketing Heats Up 06/01/2008 1
  ‘Disruptive’ Tactics Show Resurgence In Fall TV Campaigns, Music Marketing 08/15/2008 1
  Online Video Drives Growth In Behavioral Targeting 07/01/2008 4
  • Behaviorally Targeted Online Ad Spending 07/01/2008 4
  Out-Of-Home Networks Merge At Gas Pumps And Retail, Gyms And Bars 10/15/2008 4
  Out-Of-Home Trade Group Adds Members 05/01/2008 4
  Sara Lee Backs High School Musical 3 09/15/2008 6
  So Long To Silos? WPP’s MindShare Restructures 05/01/2008 4
  Sony Brings Dynamic In-Game Ads To PS3; IGA Named First Distributor 06/15/2008 5
  Sounding Off: Firms Differ On Alternative Media Strategies 03/01/2008 3
  • 2008 Alternative Media/Promotion Tactics: Client Plans Vs. Agency Advice 03/01/2008 5
  • Alternative Media: Expected Vs. Actual Spending 03/01/2008 3
  • Top Alternative Media/Promotion Plans: 2008 Vs. 2007 03/01/2008 3
  • What Single Factor Is Most Likely To Accelerate Your Use Of Alternative Media/Promotion Tactics In 2008? 03/01/2008 4
  • What Single Factor Is Most Likely To Impede Your Use Of Alternative Media/Promotion Tactics In 2008? 03/01/2008 4
  Traditional Media Ads Still More Effective Than Digital: Study 07/01/2008 3
  TV Advertisers Come Up Short In Online Campaign Integration: Super Bowl Spots: Postgame Study 02/15/2008 8
  Valpak, IHOP Back Dr. Seuss 03/01/2008 6
  Wal-Mart Upgrading In-Store TV 08/01/2008 3
  Youth-Focused Boost Offers Mobile Ad Inventory 04/01/2008 2
  Zoom Media Adds Nightlife Venues 04/01/2008 2
Affluent Market More Money, More Time For Entertainment 09/15/2008 4
  • Affluent Television Audiences 09/15/2008 4
  • Media Consumption By Affluent Heads Of House 09/15/2008 4
Alcohol Bacardi Brings Concert Series To Miami 04/01/2008 7
  Baileys Concert Series Continues 01/15/2008 7
  Blueroom, Budweiser, Garnier Back Bonnaroo 02/15/2008 7
  Distilled Spirits: More Brands Pouring Money And Resources Into Event Sponsorship, Product Integration 04/15/2008 1
  • Spirit Brands’ TV Advertising Expenditures 04/15/2008 1
  • Spotlight On Marketing With Spirit Brands 04/15/2008 5
  Hennessy Renews ‘Artistry’ Program 10/01/2008 6
  JŠgermeister Music Tour Returns 04/01/2008 7
  Ketel One Renews With Bublé 02/01/2008 7
  Smirnoff Reworks Hip-Hop Classics 03/01/2008 6
  Smirnoff Sponsors Bond 08/01/2008 6
  SoCo Plans Free Festival 06/15/2008 7
Automotive Alanis Salutes Mercedes 07/01/2008 6
  Chrysler Ties In With TV For Its Own Reality Competition 10/01/2008 4
  Harley-Davidson Throws Anniversary Concerts 02/01/2008 7
  Honda Goes Green For Civic Tour 02/15/2008 7
  Honda In ‘High School Musical’ Sweeps 11/01/2008 6
  Kia Sponsors Vans Warped Tour 04/15/2008 7
  Mercedes, New Line Bring Sex To Fashion Week 02/15/2008 6
  NBC Gets Greater Gas Station Footprint 07/01/2008 3
  Nissan In ‘Need For Speed’ 11/15/2008 6
  ‘Chevy Country Music Calendar’ Goes Digital 11/01/2008 7
  Penske Seeks Film, TV Placement 09/15/2008 3
  Seagate, Others Sponsor “Download” 06/15/2008 7
  TNT ‘Raises’ Tollgate Bars 09/15/2008 6
  TNT ‘Slates’ More Microseries 10/01/2008 6
Brands & Branding Brand Exposure: Nickelodeon Universe Opens At Mall Of America 06/01/2008 2
  Brand Managers At ANA: Alternative Media And Tactics Require Thoughtful Implementation 05/01/2008 1
  Brands And Bands: Corporate America Cozies Up To Emerging Talent With Expanded Offers 06/01/2008 1
  • Spotlight On Brands And Emerging Artists 06/01/2008 3
Business/Industry Disc Biz Slips For The First Time: Saturation Point Reached In DVD? 01/15/2008 8
  • U.S. Consumer DVD Spending 01/15/2008 8
  Entertainment Amidst Economic Crisis: The Greatest Consumer Value Vs. ‘The Least Important Bill’ 10/15/2008 1
  Entertainment Marketing Compensation Survey: How Much Are You Worth? It Depends On Where You Are 11/01/2008 1
  • Entertainment Marketer Bonus, By Job Title, 2008 11/01/2008 3
  • Entertainment Marketer Salary, By Job Title, 2008 11/01/2008 3
  • Entertainment Marketer Salary Increase, By Gender, 2008 11/01/2008 2
  • Entertainment Marketers: Bonus Payouts 11/01/2008 2
  • Entertainment Marketers: Does Your 2008 Compensation Package Include A Bonus? 11/01/2008 2
  • Entertainment Marketer Total Compensation Levels, Including Salary And Bonus, By Job Title, 2008 11/01/2008 1
  • How Many Employees In Your Company Are Directly Involved In Entertainment Marketing? 11/01/2008 3
  • How Many Hours Do You Work In A Typical Week? 11/01/2008 3
  • If You Have Supervisory Responsibility, How Many Employees Do You Oversee? 11/01/2008 3
  Film Marketing Shops Form Trade Group 10/01/2008 8
  Mattel Signs With CAA 02/15/2008 3
  Mobile Marketers Update Best Practices 01/01/2008 3
  William Morris Forms Digital-Focused Agency 06/01/2008 4
Celebrity/Estate American Idol’s Cook In Skechers Ads 08/01/2008 6
  Levi’s Enlists Emerging Artists In Youth-Targeted 501 Jeans Promo 09/01/2008 5
Clothing/Accessories American Idol’s Cook In Skechers Ads 08/01/2008 6
  Concerts To Cap Off Nike Running Events 05/15/2008 7
  Converse Toasts Century With Song Download 07/01/2008 6
  Fila Nets Nas 07/15/2008 7
  Gap Taps Emerging Musicians, Directors 03/01/2008 6
  Levi’s Enlists Emerging Artists In Youth-Targeted 501 Jeans Promo 09/01/2008 5
  Stetson Sets Stage For Texas Talent 10/15/2008 7
Computers/Electronic Blu-ray’s Bigger Marketing Battle 04/15/2008 8
  CE Maker Targets Multicultural Markets With Online Music Store 03/01/2008 6
  Disc Biz Slips For The First Time: Saturation Point Reached In DVD? 01/15/2008 8
  • U.S. Consumer DVD Spending 01/15/2008 8
  Disney Extends Blu-Ray Road Tour 01/15/2008 6
  Hostess Backs Bee Movie DVD 03/15/2008 6
  Palm Hosts 27 Dresses Charity Screenings 01/15/2008 7
  Sony Electronics Ties In With ‘Solace’ 10/15/2008 6
  Studios Push ‘BD Live’ With Blu-Ray Loyalty Programs 10/15/2008 3
  Studios Push ‘Digital Copy’ On DVDs, Blu-Ray Discs 09/15/2008 5
  Video Spending Consistent Across Generations 08/01/2008 8
Consumer Spending & Attitudes Changing Perceptions Of Gamers 04/01/2008 8
  Consumer Media Spending Grows Despite Recession 08/15/2008 4
  Entertainment Amidst Economic Crisis: The Greatest Consumer Value Vs. ‘The Least Important Bill’ 10/15/2008 1
  Video Spending Consistent Across Generations 08/01/2008 8
Contests/Sweepstakes Borders Sending Sweepstakes Winner To Grammys 01/15/2008 6
  Build-A-Bear Workshop In Tween Film Sweepstakes 01/15/2008 6
  CBS, Delta, Recording Academy Host In-Flight Concert 02/01/2008 6
  Columbia’s Hancock Offers Home Payoff 07/15/2008 6
  Disney Gives Away “Dream Suite” Stay 02/15/2008 6
  Distributor Offers Sneak Previews At Sea 02/01/2008 6
  Fox Brings Horton To Hometowns 03/15/2008 6
  Free Concerts Kick Off Coldplay Tour 06/01/2008 7
  GameFly, Live Nation Team For Sweepstakes 02/15/2008 6
  Honda Goes Green For Civic Tour 02/15/2008 7
  Honda In ‘High School Musical’ Sweeps 11/01/2008 6
  Hostess Backs Bee Movie DVD 03/15/2008 6
  Hostess, Universal In Mamma Mia! Game 07/01/2008 6
  Independent Television Service, Getty Images Host Short-Film Contest 03/15/2008 6
  Interscope Hooks Up With Mobile Entertainer 02/01/2008 6
  KFC Ties In With Activision For ‘Guitar Hero World Tour’ 11/01/2008 4
  NCSoft Sending Gamer DNA Into Space 08/15/2008 6
  Nestlé Offers $1 Million Grand Prize In American Idol Game 01/15/2008 4
  “DVD Extra”: Universal’s Death Race Giveaway 07/01/2008 3
  ‘Kidz Bop’ Contest Draws Double 10/01/2008 3
  Remix Contest Heralds Princess Bride Videogame 05/01/2008 6
  Sara Lee Backs High School Musical 3 09/15/2008 6
  Taco Bell Broadens Emerging Artist Support 10/01/2008 6
  Videogame Publisher In Xbox Live Giveaway 01/15/2008 6
  Win A Seat At Sara Evans’ Table 09/15/2008 6
  WWE Wrestlers Invade Habbo 02/01/2008 6
Diet/Weight Loss NBC Universal Plans Biggest Loser Line With General Mills 08/01/2008 4
Education “Gridiron Bash” Pairs College Football With Concerts, Sponsored Contest 03/01/2008 7
  University of Phoenix Backs MySpace Records 09/01/2008 7
Entertainment Davie Brown Reps Westin For Integration Deals 07/15/2008 5
  DVD Kiosks Could Proliferate With Blockbuster Entry 08/15/2008 5
  Night-Out Costs For A Family Of Four Keep Climbing; Ticket Prices Dip At Concerts, But Surge Elsewhere 02/01/2008 1
  • Average Ticket Prices For Selected Entertainment Options, 2007 02/01/2008 2
  • Cost Of A Night Out For A Family Of Four,1998-2007 02/01/2008 3
  • Estimated Cost Of Out-Of-Home Entertainment Options For A Family Of Four, 2007 02/01/2008 3
Environment Honda Goes Green For Civic Tour 02/15/2008 7
  Nick Unveils Green Initiative 04/01/2008 4
Fashion/Art/Design Condé Nast’s ‘Fashion’ On The Rocks 11/15/2008 7
Film A Bigger Box Office With 3D? 07/01/2008 1
  Ad Spending In Cinemas Up Nearly 20% 07/15/2008 5
  • Cinema Advertisers By Type 07/15/2008 5
  • Cinemas’ Advertising Revenues 07/15/2008 5
  Amazon Unit To Acquire Indie Film Marketer 02/01/2008 4
  AMC Theaters Renew ‘Sawfest’ 11/01/2008 5
  Batman Ties In With Milk 06/15/2008 6
  Coke Zeros In On Bond 10/01/2008 6
  Columbia’s Hancock Offers Home Payoff 07/15/2008 6
  Columbia Plans Wedding Giveaway 04/15/2008 6
  Disney Extends Blu-Ray Road Tour 01/15/2008 6
  Distributor Offers Sneak Previews At Sea 02/01/2008 6
  Domino’s Backs The Dark Knight 07/15/2008 6
  Dove Backs The Women 09/15/2008 6
  Economy Weighs Little On Frequent Movie-Goers: Downturn No Foe To Dark Knight - Survey 09/01/2008 1
  Fandango Traffic Spikes On Hannah Montana Ticket Sales 02/15/2008 3
  Film Marketing Shops Form Trade Group 10/01/2008 8
  Fox Brings Horton To Hometowns 03/15/2008 6
  Game Publishers Look To New Audiences, More Tie-Ins With Movies And Music 08/01/2008 1
  Honda In ‘High School Musical’ Sweeps 11/01/2008 6
  Hostess Backs Bee Movie DVD 03/15/2008 6
  Hostess, Universal In Mamma Mia! Game 07/01/2008 6
  IMDb Streaming Films, TV Shows; iTunes Plugs Fall Premieres 10/01/2008 3
  Independent Television Service, Getty Images Host Short-Film Contest 03/15/2008 6
  Indy Gets Support From Orville 11/01/2008 6
  Iron Man In 7-Eleven 05/01/2008 6
  Kmart Hosts Batman Headquarters 08/01/2008 6
  LG Pumps Iron Man 01/15/2008 6
  Lucasfilm In First Tie-In With McDonald’s 09/01/2008 6
  Mattel Signs With CAA 02/15/2008 3
  McDonald’s, Energizer Pump Kung Fu Panda 06/15/2008 6
  McDonald’s Promotes Kids’ Wellness With ‘Madagascar’ 11/15/2008 3
  Mercedes, New Line Bring Sex To Fashion Week 02/15/2008 6
  Movie Marketing: With Modest Growth In Box Office And Budgets, Majors Make Few Big Changes To Media Mix 04/01/2008 1
  • Average U.S. Theatrical Marketing Costs 04/01/2008 5
  • How Do Moviegoers Learn More About A Film? 04/01/2008 1
  • How Movie Marketers Allocate Ad Dollars To Market The Average Film 04/01/2008 5
  MTV Markets Movie Awards In Theaters 05/15/2008 7
  Now Playing: In-Cinema Marketing Heats Up 06/01/2008 1
  “DVD Extra”: Universal’s Death Race Giveaway 07/01/2008 3
  Orbitz Offers Bond-Inspired Giveaways 10/15/2008 6
  Palm Hosts 27 Dresses Charity Screenings 01/15/2008 7
  Papa John’s Gives Free Pizzas To ‘Dr. Joneses’ 11/01/2008 6
  Papa John’s Pushes The Mummy 07/15/2008 6
  Paramount Premieres Jackass Online 01/01/2008 6
  Paramount Takes Tropic Thunder In-Game 08/15/2008 6
  Sara Lee Backs High School Musical 3 09/15/2008 6
  Sears Anchors The American Mall 09/01/2008 6
  Smirnoff Sponsors Bond 08/01/2008 6
  Sony Electronics Ties In With ‘Solace’ 10/15/2008 6
  Studios Pour “Blood,” “Sweat” Into Summer Promotions 07/15/2008 4
  Subway, Vespa Get Smart 06/15/2008 6
  Summer Films Bring With Them More Tie-Ins, New Promotional Partners 05/15/2008 1
  • Spotlight On Selected Film Promotions - Page 1 05/15/2008 3
  • Spotlight On Selected Film Promotions - Page 2 05/15/2008 4
  • Spotlight On Selected Film Promotions - Page 3 05/15/2008 5
  Tech Outlook: TV And Film Marketers Still Have Time To Test Digital Platforms, Other Emerging Models 01/15/2008 1
  Warner Journeys Further Into 3D 07/15/2008 6
  Warner Pushes 10,000 BC With Widget 04/01/2008 6
Finance Brands & Bands: HSBC Readies Free Download Rewards Program 09/01/2008 5
  Chase Sponsors ‘Shrek’ On Broadway 10/15/2008 7
  MasterCard Holds Concert Sweepstakes 07/15/2008 7
  MasterCard Sponsors PBS Concert Series 01/01/2008 7
  “Mobile Wallets” Show Promise 04/15/2008 8
  Southwest, Chase Co-Sponsor Kravitz 02/01/2008 7
Food/Beverages Batman Ties In With Milk 06/15/2008 6
  BK, Cartoon Network Issue Casting Call 11/15/2008 6
  Burger King Releases Mobile Game 05/01/2008 4
  Burger King Sponsors Jonas Brothers 06/01/2008 7
  Chili’s Offers Online Radio 06/01/2008 6
  Coca-Cola Renews Telenovela Club 10/15/2008 6
  Coke Hosts Hip-Hop For Teens 08/01/2008 7
  Coke Zeros In On Bond 10/01/2008 6
  Domino’s Backs The Dark Knight 07/15/2008 6
  Dr. Pepper Appeals To Axl 04/15/2008 6
  Dr. Pepper Toasts To ‘Chinese Democracy’ 11/15/2008 6
  Free Music: Another Reason To Eat Breakfast 10/01/2008 7
  Fritos Teams With Tim McGraw 06/01/2008 6
  Hostess Backs Bee Movie DVD 03/15/2008 6
  Hostess, Universal In Mamma Mia! Game 07/01/2008 6
  Indy Gets Support From Orville 11/01/2008 6
  KFC Ties In With Activision For ‘Guitar Hero World Tour’ 11/01/2008 4
  Lucasfilm In First Tie-In With McDonald’s 09/01/2008 6
  McDonald’s, Energizer Pump Kung Fu Panda 06/15/2008 6
  McDonald’s Promotes Kids’ Wellness With ‘Madagascar’ 11/15/2008 3
  McDonald’s Renews Latin Grammy Sponsorship With Sweepstakes 10/01/2008 3
  Nestlé Offers $1 Million Grand Prize In American Idol Game 01/15/2008 4
  Papa John’s Gives Free Pizzas To ‘Dr. Joneses’ 11/01/2008 6
  Papa John’s Pushes The Mummy 07/15/2008 6
  Pepsi Courts Urban Markets With DJ Events 08/01/2008 7
  Pizza Hut Offers Free eMusic MP3s 11/15/2008 3
  Pizza Patr—n Licenses Piolín 01/01/2008 6
  Redenbacher Sponsors ‘Crusoe’ 11/15/2008 6
  Rockstar, Samsung Mobile Tour With The Used 03/15/2008 7
  Sara Lee Backs High School Musical 3 09/15/2008 6
  Seagate, Others Sponsor “Download” 06/15/2008 7
  Slurpee Jams With Guitar Hero 05/15/2008 6
  Starbucks Scales Down Entertainment 05/15/2008 2
  Studios Pour “Blood,” “Sweat” Into Summer Promotions 07/15/2008 4
  Subway, Vespa Get Smart 06/15/2008 6
  Taco Bell Broadens Emerging Artist Support 10/01/2008 6
  Valpak, IHOP Back Dr. Seuss 03/01/2008 6
  White Castle Backs Game Promotion 04/15/2008 6
  Win A Seat At Sara Evans’ Table 09/15/2008 6
  Wrigley Re-‘Doubles’ Jingle Into Ongoing Brand Promotion 08/15/2008 5
Health/Beauty Aids Amway Tours With Tina 10/15/2008 7
  Blueroom, Budweiser, Garnier Back Bonnaroo 02/15/2008 7
  Degree Sponsors More 24 Shorts 04/01/2008 6
  Dove Backs The Women 09/15/2008 6
  ION, Crest In “Carey” Contest 01/01/2008 6
  Island, P&G Launch Hip-Hop Label 05/01/2008 6
  ‘Grooming & Gaming’: Gillette Ties In With EA Sports 09/15/2008 3
  Personal Care And Beauty Brand Tie-Ins Span Multiple Demographics 07/15/2008 1
  TAG Signs Its First Rapper 09/15/2008 6
Holidays Scholastic Gives ‘Goosebumps’ At Halloween Event 11/15/2008 6
  Warding Off The Nightmare Before Christmas: Marketers, Retailers Get Early Start On Holiday Promos 11/15/2008 1
Home/Housing Columbia Plans Wedding Giveaway 04/15/2008 6
Insurance GEICO Gecko Tours Zoos, Aquariums 01/15/2008 7
  Seagate, Others Sponsor “Download” 06/15/2008 7
Licensing Disney Plans Retail Re-Entry 04/01/2008 3
  Pizza Patr—n Licenses Piolín 01/01/2008 6
  Sales Of Licensed Entertainment Merchandise Off 4% In 2007, Buffeted By Economy, Business Conservatism 01/15/2008 5
  • Retail Sales Of Licensed Merchandise Based On Entertainment/Character Properties (U.S. And Canada, Billions Of Dollars) 01/15/2008 5
Live Entertainment 2K Renews ‘Bounce Tour’ 11/15/2008 7
  AT&T Renews With Vans Warped Tour 07/15/2008 7
  Baileys Concert Series Continues 01/15/2008 7
  Blueroom, Budweiser, Garnier Back Bonnaroo 02/15/2008 7
  Burger King Sponsors Jonas Brothers 06/01/2008 7
  Buy A CD, Get A Concert Ticket 07/01/2008 6
  Chase Sponsors ‘Shrek’ On Broadway 10/15/2008 7
  Concert Opens Hockey Season 10/15/2008 3
  Concerts To Cap Off Nike Running Events 05/15/2008 7
  EA Toasts Madden Anniversary 09/01/2008 6
  Free Concerts Kick Off Coldplay Tour 06/01/2008 7
  GameFly, Live Nation Team For Sweepstakes 02/15/2008 6
  GEICO Gecko Tours Zoos, Aquariums 01/15/2008 7
  Harley-Davidson Throws Anniversary Concerts 02/01/2008 7
  Ketel One Renews With Bublé 02/01/2008 7
  Kia Sponsors Vans Warped Tour 04/15/2008 7
  Live Events Bound For Movie Theaters With “The Hot Ticket” 06/15/2008 4
  No Fear Music Tour Returns 06/15/2008 7
  “Gridiron Bash” Benched 04/15/2008 7
  “Gridiron Bash” Pairs College Football With Concerts, Sponsored Contest 03/01/2008 7
  “Hard Rock Park” Hosts Household Names, Emerging Acts 06/15/2008 4
  PS3 Plays Coachella 05/15/2008 7
  Rockstar, Samsung Mobile Tour With The Used 03/15/2008 7
  Seagate, Others Sponsor “Download” 06/15/2008 7
  SoCo Plans Free Festival 06/15/2008 7
  Southwest, Chase Co-Sponsor Kravitz 02/01/2008 7
  Virgin Mobile Plans Third Festival 03/15/2008 7
Marketing Email Marketing Can Be Effective: Research On Marketing Tactics 01/01/2008 1
  EML Survey: With So Many Choices, Marketers Grow Choosier In Planning Alternative Media Promotions 03/01/2008 1
  • Alternative Media/Promotion Tactics Planned For 2008 03/01/2008 1
  • What Percentage Of That Budget Did Alternative Media And Tactics Account For In 2007? 03/01/2008 2
  • What Percentage Of That Budget Will Alternative Media And Tactics Account For In 2008? 03/01/2008 2
  • Which Budget Will Most Often Provide Funds For Deploying Alternative Media And Tactics? 03/01/2008 2
  Multicultural Mobile Marketing 01/15/2008 3
  Sounding Off: Firms Differ On Alternative Media Strategies 03/01/2008 3
  • 2008 Alternative Media/Promotion Tactics: Client Plans Vs. Agency Advice 03/01/2008 5
  • Alternative Media: Expected Vs. Actual Spending 03/01/2008 3
  • Top Alternative Media/Promotion Plans: 2008 Vs. 2007 03/01/2008 3
  • What Single Factor Is Most Likely To Accelerate Your Use Of Alternative Media/Promotion Tactics In 2008? 03/01/2008 4
  • What Single Factor Is Most Likely To Impede Your Use Of Alternative Media/Promotion Tactics In 2008? 03/01/2008 4
  Studios Push ‘BD Live’ With Blu-Ray Loyalty Programs 10/15/2008 3
  Survey: Your Favorite Alternative Media Promotions In 2007 03/01/2008 5
  Where Do Multicultural Marketing Dollars Go? 2007 Spending In Review 03/01/2008 8
  Word-Of-Mouth Marketing Spending Increases 01/01/2008 3
Mass Media Consumer Media Spending Grows Despite Recession 08/15/2008 4
  Mobility Key In College Market 08/15/2008 4
  Screen Time On The Rise, From TV To Web And Mobile 07/15/2008 3
  • Viewing Habits Across Media, By Age 07/15/2008 3
  • Viewing Habits By Medium, May ‘07 Vs. May ‘08 07/15/2008 3
  William Morris Forms Digital-Focused Agency 06/01/2008 4
  Youth Drives Domestic, Global Entertainment And Media Growth: PwC 07/15/2008 8
Mature Market Brands & Bands: AARP Adds Contest To Foreigner Sponsorship 08/15/2008 5
Minorities Amazon Ups Latin Music Offering 04/15/2008 3
  CE Maker Targets Multicultural Markets With Online Music Store 03/01/2008 6
  McDonald’s Renews Latin Grammy Sponsorship With Sweepstakes 10/01/2008 3
  Multicultural Mobile Marketing 01/15/2008 3
  Pizza Patr—n Licenses Piolín 01/01/2008 6
  Todobebé Plans 10,000 Parties 02/15/2008 6
  Where Do Multicultural Marketing Dollars Go? 2007 Spending In Review 03/01/2008 8
Music Album Gets Its Start In Bars 06/15/2008 6
  Albums Fighting For Survival In Digital Era: Music’s Year-End Stats 01/15/2008 1
  • 2007 Top Selling Albums (In Millions Of Units) 01/15/2008 4
  Amazon Ups Latin Music Offering 04/15/2008 3
  American Eagle Hosts Music Festival 06/01/2008 7
  American Express Gives Away Sony BMG Downloads 01/01/2008 3
  AT&T Nets Nelly Exclusive 09/15/2008 6
  Brands And Bands: Red Roof Courts Country Music Audience 07/15/2008 3
  Brands & Bands: HSBC Readies Free Download Rewards Program 09/01/2008 5
  Brands Pour Ad Dollars Into MySpace Music Launch 10/01/2008 5
  Buy A CD, Get A Concert Ticket 07/01/2008 6
  CBS, Delta, Recording Academy Host In-Flight Concert 02/01/2008 6
  Connecting Bands With Brands: Music Promotions Involve Many Parties 02/01/2008 1
  • Spotlight On Music And Brand Tie-Ins 02/01/2008 5
  Converse Toasts Century With Song Download 07/01/2008 6
  CW Takes Covers Of 90210 09/15/2008 6
  Daily News Teams With EMI For Free Music 02/15/2008 4
  Dr. Pepper Appeals To Axl 04/15/2008 6
  Dr. Pepper Toasts To ‘Chinese Democracy’ 11/15/2008 6
  Fila Nets Nas 07/15/2008 7
  Free Music: Another Reason To Eat Breakfast 10/01/2008 7
  Fritos Teams With Tim McGraw 06/01/2008 6
  Game Publishers Look To New Audiences, More Tie-Ins With Movies And Music 08/01/2008 1
  Gap Taps Emerging Musicians, Directors 03/01/2008 6
  Guitar Center Seeks Opener For Motley Crue Tour 08/15/2008 7
  Hennessy Renews ‘Artistry’ Program 10/01/2008 6
  Hip-Hop Act Hosts Fan-Created “Graffiti” 06/01/2008 6
  Hip-Hop Producer Cuts Tracks For Verizon 02/15/2008 6
  Hot Topic Launches MP3 Store 11/15/2008 3
  Imeem Adds Beggars, Matador 11/15/2008 5
  Interscope Hooks Up With Mobile Entertainer 02/01/2008 6
  Island, P&G Launch Hip-Hop Label 05/01/2008 6
  James Taylor’s Got A Friend In QVC 11/01/2008 6
  Labels ‘Tap’ iPhone App For Album Promotions 11/01/2008 5
  Legacy Offers Billy Joel Downloads, Retail Exclusives 08/01/2008 6
  Major Labels, MySpace In Music Store Venture 04/15/2008 3
  Mall Tour Adds Chart-Topping Music Acts, Online Promotions 07/01/2008 7
  MasterCard Holds Concert Sweepstakes 07/15/2008 7
  McDonald’s Renews Latin Grammy Sponsorship With Sweepstakes 10/01/2008 3
  Metallica Builds Buzz Via Satellite 09/01/2008 6
  Mraz Plays AT&T “Blue Room” 06/01/2008 6
  MTV, Time Warner Search For Opening ‘Band’ 10/01/2008 6
  MTV: Video Streams Up 30% In ’07 01/15/2008 3
  Music Sponsorship To Top $1B In 2008: IEG 05/01/2008 7
  ‘Chevy Country Music Calendar’ Goes Digital 11/01/2008 7
  Opportunities Alert: Partners Sought For Alvin & The Chipmunks CD 07/15/2008 4
  Pearl Jam, Verizon In Bootleg Promo 07/01/2008 6
  Pizza Hut Offers Free eMusic MP3s 11/15/2008 3
  Smirnoff Reworks Hip-Hop Classics 03/01/2008 6
  Sony BMG Launches Album Cards At Specialty Retail, Supermarkets 01/15/2008 3
  Sony Music Gains Bloomingdale’s Exposure 09/15/2008 3
  Southwest, Chase Co-Sponsor Kravitz 02/01/2008 7
  Sponsors Flock To Rock Museum Annex 11/15/2008 7
  Streamin’ USA: Gannett News Sites Preview New Brian Wilson Album 09/01/2008 4
  Swag Fest Returns To Lollapalooza 08/15/2008 7
  Taco Bell Broadens Emerging Artist Support 10/01/2008 6
  TAG Signs Its First Rapper 09/15/2008 6
  Thriller Podcasts Gain Following 05/15/2008 6
  T-Mobile Backs Grammy Tour 05/01/2008 7
  Universal Music Group Streams On Imeem 01/01/2008 6
  Universal Signs Onto Mobile Music Subscription Service 10/15/2008 3
  University of Phoenix Backs MySpace Records 09/01/2008 7
  Verizon, Vodafone Broadcast Madonna 05/15/2008 7
  VH1 Ties In With Sony BMG For ’80s Compilation 03/15/2008 6
  Virgin Mobile Hosts Bon Jovi Concert 08/15/2008 7
  Wal-Mart Hits With Journey Set 07/01/2008 5
  Wal-Mart Premieres AC/DC With Pop-Ups 11/01/2008 6
  Wrigley Re-‘Doubles’ Jingle Into Ongoing Brand Promotion 08/15/2008 5
Online Amazon Unit To Acquire Indie Film Marketer 02/01/2008 4
  Amazon Ups Latin Music Offering 04/15/2008 3
  American Express Gives Away Sony BMG Downloads 01/01/2008 3
  Brands Pour Ad Dollars Into MySpace Music Launch 10/01/2008 5
  Cars Goes Virtual 04/01/2008 0
  Chrysler Ties In With TV For Its Own Reality Competition 10/01/2008 4
  Click To Expand: Internet Poised For Greater Role In Entertainment Ad Campaigns, Economy Willing 10/01/2008 1
  Columbia Plans Wedding Giveaway 04/15/2008 6
  Combined TV, Web Presence Elevates Viewer Engagement: MTV/Harris Audience Research 07/15/2008 1
  Digital Marketing Campaigns Remain Tough To Track: Survey - Making The Case For Analytics 02/01/2008 8
  EA, AOL Push Sports GameShow 05/15/2008 6
  Email Marketing Can Be Effective: Research On Marketing Tactics 01/01/2008 1
  Entertainment Holds Majority Share Of Online Video 04/01/2008 8
  For The Fans: Marketers Benefit From Benevolence Toward User-Generated Content 09/15/2008 1
  Google Brokers Ad-Supported Online Entertainment 08/01/2008 5
  Hip-Hop Act Hosts Fan-Created “Graffiti” 06/01/2008 6
  Hot Topic Launches MP3 Store 11/15/2008 3
  IMDb Streaming Films, TV Shows; iTunes Plugs Fall Premieres 10/01/2008 3
  Imeem Adds Beggars, Matador 11/15/2008 5
  Internet Ad Spending Expected To Increase 01/01/2008 3
  Major Labels, MySpace In Music Store Venture 04/15/2008 3
  Online Game Biz Blossoms 10/15/2008 4
  • Internet Gamer Households Playing And Purchasing Online Games/Services 10/15/2008 4
  Online Radio, Podcasts Broaden Reach 05/01/2008 5
  • Weekly Online Radio Audience Composition 05/01/2008 5
  Online Video Drives Growth In Behavioral Targeting 07/01/2008 4
  • Behaviorally Targeted Online Ad Spending 07/01/2008 4
  Paramount Premieres Jackass Online 01/01/2008 6
  Primetime TV Viewers Flock Online 08/15/2008 4
  • Primetime TV: Live Viewers Vs. Online Viewers 08/15/2008 4
  Sears Sells Entertainment Online 06/01/2008 5
  Showtime Offers Tudors Sample 04/15/2008 6
  Showtime Signs Up For L Word Virtual World 08/01/2008 4
  Sites Offer High Level Of Engagement, But Audience Sizes Vary: Marketing In Virtual Worlds 02/15/2008 1
  • Spotlight On Marketing In Virtual Worlds 02/15/2008 5
  Streamin’ USA: Gannett News Sites Preview New Brian Wilson Album 09/01/2008 4
  Thriller Podcasts Gain Following 05/15/2008 6
  TV Advertisers Come Up Short In Online Campaign Integration: Super Bowl Spots: Postgame Study 02/15/2008 8
  Virtual Worlds User Base Grows 04/15/2008 4
  • How Often Americans Use New Technologies, 2008 04/15/2008 4
  • Top Reasons People Visit Virtual Worlds, 2008 04/15/2008 4
  • Top Virtual Worlds That Online Americans Have Ever Visited, 2008 04/15/2008 4
  Warner Launches “Motion Comics” 08/01/2008 4
  Warner Pushes 10,000 BC With Widget 04/01/2008 6
  WWE Wrestlers Invade Habbo 02/01/2008 6
  YouTube Adds Click-To-Buy Links 10/15/2008 1
  YouTube Adds Viewer “Discovery Metrics” For Uploaders 05/01/2008 4
Personnel [EML] Marketers On The Move 10/15/2008 8
  [EML] Marketers On The Move 03/15/2008 8
  [EML] Marketers On The Move 04/01/2008 8
  [EML] Marketers On The Move 04/15/2008 8
  [EML] Marketers On The Move 05/01/2008 8
  [EML] Marketers On The Move 05/15/2008 8
  [EML] Marketers On The Move 06/01/2008 8
  [EML] Marketers On The Move 06/15/2008 8
  [EML] Marketers On The Move 07/01/2008 8
  [EML] Marketers On The Move 07/15/2008 8
  [EML] Marketers On The Move 08/01/2008 8
  [EML] Marketers On The Move 08/15/2008 8
  [EML] Marketers On The Move 09/01/2008 8
  [EML] Marketers On The Move 09/15/2008 8
  [EML] Marketers On The Move 10/01/2008 8
  [EML] Marketers On The Move 11/01/2008 8
  [EML] Marketers On The Move 11/15/2008 8
  Licht Leaves Fox For Hasbro Post 01/01/2008 8
  Marketers On The Move [EML] 03/01/2008 8
  Marketers On The Move [EML] 02/15/2008 8
  Marketers On The Move [EML] 02/01/2008 8
  Marketers On The Move [EML] 01/15/2008 8
  Marketers On The Move [EML] 01/01/2008 8
Philanthropy Clorox Presses CD Of Commercial Tunes 04/15/2008 6
  EA, Target Give To Breast Cancer Awareness 10/15/2008 6
  Hot Topic Backs Youth Charity Tour 01/01/2008 7
  Nintendo Gives To Heart Association 05/15/2008 6
  Office ‘Employees’ In Charity Drive 08/15/2008 6
Print Media Condé Nast’s ‘Fashion’ On The Rocks 11/15/2008 7
  Daily News Teams With EMI For Free Music 02/15/2008 4
  Game On For Women’s Murder Club 01/01/2008 6
  Kids’ Publishers Back “Book Blast” In Malls 03/15/2008 7
  Scholastic Gives ‘Goosebumps’ At Halloween Event 11/15/2008 6
  Streamin’ USA: Gannett News Sites Preview New Brian Wilson Album 09/01/2008 4
Product Placement Few Shows, Brands Dominate Primetime Product Placement 10/01/2008 4
  • Product Placement On Primetime: Cable Vs. Broadcast 10/01/2008 4
  NBC Universal Plans Biggest Loser Line With General Mills 08/01/2008 4
  Penske Seeks Film, TV Placement 09/15/2008 3
  Wrigley Re-‘Doubles’ Jingle Into Ongoing Brand Promotion 08/15/2008 5
Products Clorox Presses CD Of Commercial Tunes 04/15/2008 6
Radio Chili’s Offers Online Radio 06/01/2008 6
  Last.fm: Free Streams Boost Music Sales 05/01/2008 5
  Metallica Builds Buzz Via Satellite 09/01/2008 6
  Online Radio, Podcasts Broaden Reach 05/01/2008 5
  • Weekly Online Radio Audience Composition 05/01/2008 5
Research Trends Digital Marketing Campaigns Remain Tough To Track: Survey - Making The Case For Analytics 02/01/2008 8
  Optimedia Adds Web, Mobile Viewers Into TV Ratings 03/15/2008 3
Retail/Promotion Aéropostale Pledges Greek Support 04/01/2008 6
  Best Buy Offers $10 Million HD DVD Make-Good 04/01/2008 6
  Borders Sending Sweepstakes Winner To Grammys 01/15/2008 6
  Build-A-Bear Workshop In Tween Film Sweepstakes 01/15/2008 6
  Discovery, Blockbuster In Retail Marketing Deal 07/01/2008 3
  EA, Target Give To Breast Cancer Awareness 10/15/2008 6
  Fox Lines Up Partners For Horton DVD 08/15/2008 6
  Game Site Ties In With 7-Eleven 11/15/2008 3
  GameStop Upgrades In-Store TV Network, Hires Promo Agency 07/01/2008 5
  Hot Topic Backs Youth Charity Tour 01/01/2008 7
  IKEA Comes To The Sims 06/01/2008 5
  Iron Man In 7-Eleven 05/01/2008 6
  James Taylor’s Got A Friend In QVC 11/01/2008 6
  Kids’ Publishers Back “Book Blast” In Malls 03/15/2008 7
  Kmart Hosts Batman Headquarters 08/01/2008 6
  Legacy Offers Billy Joel Downloads, Retail Exclusives 08/01/2008 6
  Macy’s Hosts One Tree Hill Casting Call 01/15/2008 4
  Mall Tour Adds Chart-Topping Music Acts, Online Promotions 07/01/2008 7
  Microsoft Mounts Midnight Campaign For ‘Gears’ Sequel 11/15/2008 4
  Opportunities Alert: Prom At Mall Of America 11/15/2008 2
  ‘Rock Band 2’ Pushes Emerging Acts, Pops Up In Virgin Megastore 11/01/2008 5
  Retailer Exclusives Multiply Across Entertainment Categories, Release Calendars 09/01/2008 1
  • Spotlight On Selected Retailer Exclusives 09/01/2008 3
  Sears Anchors The American Mall 09/01/2008 6
  Slurpee Jams With Guitar Hero 05/15/2008 6
  Sony BMG Launches Album Cards At Specialty Retail, Supermarkets 01/15/2008 3
  Sony Music Gains Bloomingdale’s Exposure 09/15/2008 3
  Target Touts ‘Shaun White’ Game Exclusive 11/01/2008 6
  Ticketmaster Marketing At Malls 08/01/2008 3
  Wal-Mart Hits With Journey Set 07/01/2008 5
  Wal-Mart Premieres AC/DC With Pop-Ups 11/01/2008 6
  Wal-Mart Upgrading In-Store TV 08/01/2008 3
  Warding Off The Nightmare Before Christmas: Marketers, Retailers Get Early Start On Holiday Promos 11/15/2008 1
  Warner DVD Shop Pops Up In Virgin Times Square Megastore 09/01/2008 4
Retail/Service Sector American Eagle Hosts Music Festival 06/01/2008 7
  Brand Exposure: Nickelodeon Universe Opens At Mall Of America 06/01/2008 2
  Hot Topic Launches MP3 Store 11/15/2008 3
  Sears Sells Entertainment Online 06/01/2008 5
  Starbucks Scales Down Entertainment 05/15/2008 2
Social Networking Digital Marketing Campaigns Remain Tough To Track: Survey - Making The Case For Analytics 02/01/2008 8
  Facebook Users Take On Gladiators 06/01/2008 6
  MySpace Holds 150th “Secret Show” 06/01/2008 7
  Southwest, Chase Co-Sponsor Kravitz 02/01/2008 7
  Todobebé Plans 10,000 Parties 02/15/2008 6
  Universal Music Group Streams On Imeem 01/01/2008 6
Sponsorship 2K Renews ‘Bounce Tour’ 11/15/2008 7
  Air Force Takes To Xbox Live 11/15/2008 4
  American Eagle Hosts Music Festival 06/01/2008 7
  Amway Tours With Tina 10/15/2008 7
  AT&T Renews With Vans Warped Tour 07/15/2008 7
  Bacardi Brings Concert Series To Miami 04/01/2008 7
  Baileys Concert Series Continues 01/15/2008 7
  Blueroom, Budweiser, Garnier Back Bonnaroo 02/15/2008 7
  Brand Integration: Cable Networks Seek New Ways To Involve Sponsors Without “Selling Out” 07/01/2008 1
  Brands & Bands: AARP Adds Contest To Foreigner Sponsorship 08/15/2008 5
  Burger King Sponsors Jonas Brothers 06/01/2008 7
  Chase Sponsors ‘Shrek’ On Broadway 10/15/2008 7
  Chopper Series Offers Sponsor Opportunities 05/01/2008 6
  Coke Hosts Hip-Hop For Teens 08/01/2008 7
  Concert Opens Hockey Season 10/15/2008 3
  Concerts To Cap Off Nike Running Events 05/15/2008 7
  Condé Nast’s ‘Fashion’ On The Rocks 11/15/2008 7
  DirecTV To Broadcast ‘BlizzCon’ 09/01/2008 7
  Fila Nets Nas 07/15/2008 7
  GEICO Gecko Tours Zoos, Aquariums 01/15/2008 7
  Guitar Center Seeks Opener For Motley Crue Tour 08/15/2008 7
  Harley-Davidson Throws Anniversary Concerts 02/01/2008 7
  Hot Topic Backs Youth Charity Tour 01/01/2008 7
  JŠgermeister Music Tour Returns 04/01/2008 7
  Ketel One Renews With Bublé 02/01/2008 7
  Kia Sponsors Vans Warped Tour 04/15/2008 7
  Kids’ Publishers Back “Book Blast” In Malls 03/15/2008 7
  MasterCard Holds Concert Sweepstakes 07/15/2008 7
  MasterCard Sponsors PBS Concert Series 01/01/2008 7
  Mercedes, New Line Bring Sex To Fashion Week 02/15/2008 6
  Music Sponsorship To Top $1B In 2008: IEG 05/01/2008 7
  MySpace Holds 150th “Secret Show” 06/01/2008 7
  NASCAR Team Sells Sponsorships Online 01/01/2008 7
  No Fear Music Tour Returns 06/15/2008 7
  Opportunities Alert: Partners Sought For Alvin & The Chipmunks CD 07/15/2008 4
  Palm Hosts 27 Dresses Charity Screenings 01/15/2008 7
  Pepsi Courts Urban Markets With DJ Events 08/01/2008 7
  PS3 Plays Coachella 05/15/2008 7
  Redenbacher Sponsors ‘Crusoe’ 11/15/2008 6
  Rock Band Goes Live 05/01/2008 7
  Rockstar, Samsung Mobile Tour With The Used 03/15/2008 7
  SanDisk Powers “Rock The Bells” Fest 08/01/2008 7
  Seagate, Others Sponsor “Download” 06/15/2008 7
  SoCo Plans Free Festival 06/15/2008 7
  Southwest, Chase Co-Sponsor Kravitz 02/01/2008 7
  Sponsors Flock To Rock Museum Annex 11/15/2008 7
  Stetson Sets Stage For Texas Talent 10/15/2008 7
  Subway, Vespa Get Smart 06/15/2008 6
  Survey: Your Favorite Alternative Media Promotions In 2007 03/01/2008 5
  Swag Fest Returns To Lollapalooza 08/15/2008 7
  T-Mobile Backs Grammy Tour 05/01/2008 7
  Todobebé Plans 10,000 Parties 02/15/2008 6
  University of Phoenix Backs MySpace Records 09/01/2008 7
  US Airways Raises Curtain On Children’s Theater 04/01/2008 7
  Verizon, Vodafone Broadcast Madonna 05/15/2008 7
  Virgin Mobile Hosts Bon Jovi Concert 08/15/2008 7
  Virgin Mobile Plans Third Festival 03/15/2008 7
  Win A Seat At Sara Evans’ Table 09/15/2008 6
Sports Concert Opens Hockey Season 10/15/2008 3
  Concerts To Cap Off Nike Running Events 05/15/2008 7
  EA, AOL Push Sports GameShow 05/15/2008 6
  MTV Joins NBC On “Action Sports Tour” 06/15/2008 3
  NASCAR Team Sells Sponsorships Online 01/01/2008 7
  “Gridiron Bash” Benched 04/15/2008 7
  “Gridiron Bash” Pairs College Football With Concerts, Sponsored Contest 03/01/2008 7
  Sports Fans Boost Videogame Industry: Study 06/01/2008 4
  Sports Leagues’ Tie-Ins Pull From A Broader Range Of Properties 06/15/2008 1
  Target Touts ‘Shaun White’ Game Exclusive 11/01/2008 6
  WWE Wrestlers Invade Habbo 02/01/2008 6
Technology Blu-Ray Awareness Up; Perceptions Linger 06/15/2008 5
  Fewer Than 10% Of Americans Are “Digital Savvy”: Study 06/15/2008 1
  • What Americans Do Online, Digital Savvy Consumers Vs. Americans Overall, 2007 06/15/2008 3
  iPhone ‘Apps’ Promise Evolution In Mobile Marketing 08/15/2008 1
  SanDisk Powers “Rock The Bells” Fest 08/01/2008 7
  Studios Push ‘Digital Copy’ On DVDs, Blu-Ray Discs 09/15/2008 5
  Tech Outlook: TV And Film Marketers Still Have Time To Test Digital Platforms, Other Emerging Models 01/15/2008 1
  Warner Journeys Further Into 3D 07/15/2008 6
Telecommunications A Night Out, Or A Month Of ‘Enterstayment’? 11/15/2008 4
  AT&T Nets Nelly Exclusive 09/15/2008 6
  AT&T Renews With Vans Warped Tour 07/15/2008 7
  Blueroom, Budweiser, Garnier Back Bonnaroo 02/15/2008 7
  Cartoon Network Develops For Mobile Screens 01/01/2008 6
  Entertainment Marketers (And Consumers) Hot For Text Ads 08/15/2008 3
  Half Of U.S. Uses Mobile For More Than Voice: Study 03/15/2008 8
  Hip-Hop Producer Cuts Tracks For Verizon 02/15/2008 6
  Idol Generates 78 Million Text Messages 06/15/2008 4
  Interscope Hooks Up With Mobile Entertainer 02/01/2008 6
  iPhone ‘Apps’ Promise Evolution In Mobile Marketing 08/15/2008 1
  Labels ‘Tap’ iPhone App For Album Promotions 11/01/2008 5
  LG Pumps Iron Man 01/15/2008 6
  Measuring Mobile ROI: Networks, Carriers, Advertisers All Search For Common Marketing Currency 02/15/2008 1
  Mobile Marketers Update Best Practices 01/01/2008 3
  Mobile Media: Network Operators, Handset Makers Still Hunger After Entertainment Tie-Ins 01/01/2008 1
  • Spotlight On Wireless Phone Providers 01/01/2008 4
  • U.S. Mobile Video Usage 01/01/2008 2
  Mraz Plays AT&T “Blue Room” 06/01/2008 6
  “Mobile Coupon” Usage Up Among Older Adults 04/01/2008 4
  • Top 10 Markets For Mobile Coupon Usage 04/01/2008 4
  “Mobile Wallets” Show Promise 04/15/2008 8
  Pearl Jam, Verizon In Bootleg Promo 07/01/2008 6
  Rockstar, Samsung Mobile Tour With The Used 03/15/2008 7
  Teens Are Tuned Into Small Screen 10/01/2008 1
  • Why Teens Carry Cell Phones 10/01/2008 1
  T-Mobile Backs Grammy Tour 05/01/2008 7
  Universal Signs Onto Mobile Music Subscription Service 10/15/2008 3
  Verizon, Vodafone Broadcast Madonna 05/15/2008 7
  Virgin Mobile Plans Third Festival 03/15/2008 7
  Youth-Focused Boost Offers Mobile Ad Inventory 04/01/2008 2
Television Aéropostale Pledges Greek Support 04/01/2008 6
  BK, Cartoon Network Issue Casting Call 11/15/2008 6
  Brand Integration: Cable Networks Seek New Ways To Involve Sponsors Without “Selling Out” 07/01/2008 1
  Cablevision Hosts Clone Wars Screenings 08/15/2008 6
  Cartoon Network Develops For Mobile Screens 01/01/2008 6
  CBS, Delta, Recording Academy Host In-Flight Concert 02/01/2008 6
  Chopper Series Offers Sponsor Opportunities 05/01/2008 6
  CMT In Gas Card Giveaway 07/15/2008 4
  Combined TV, Web Presence Elevates Viewer Engagement: MTV/Harris Audience Research 07/15/2008 1
  CW Takes Covers Of 90210 09/15/2008 6
  Degree Sponsors More 24 Shorts 04/01/2008 6
  DirecTV To Broadcast ‘BlizzCon’ 09/01/2008 7
  Discovery, Blockbuster In Retail Marketing Deal 07/01/2008 3
  Disney Channel, Verizon Wireless Tap Screenvision 06/15/2008 6
  Facebook Users Take On Gladiators 06/01/2008 6
  Few Shows, Brands Dominate Primetime Product Placement 10/01/2008 4
  • Product Placement On Primetime: Cable Vs. Broadcast 10/01/2008 4
  Game On For Women’s Murder Club 01/01/2008 6
  GameStop Upgrades In-Store TV Network, Hires Promo Agency 07/01/2008 5
  Idol Generates 78 Million Text Messages 06/15/2008 4
  IMDb Streaming Films, TV Shows; iTunes Plugs Fall Premieres 10/01/2008 3
  Impulse Buying Via Remote Control 08/01/2008 3
  Independent Television Service, Getty Images Host Short-Film Contest 03/15/2008 6
  ION, Crest In “Carey” Contest 01/01/2008 6
  James Taylor’s Got A Friend In QVC 11/01/2008 6
  Lifetime Networks Dresses Up Naked 01/15/2008 6
  Macy’s Hosts One Tree Hill Casting Call 01/15/2008 4
  MasterCard Sponsors PBS Concert Series 01/01/2008 7
  Most DVR Owners Skip Ads, But Nearly Half Watch More TV 05/15/2008 1
  • What Percentage Of The TV You Watch Is From A DVR (As Opposed To Live)? 05/15/2008 8
  MTV Joins NBC On “Action Sports Tour” 06/15/2008 3
  MTV Markets Movie Awards In Theaters 05/15/2008 7
  MTV, Time Warner Search For Opening ‘Band’ 10/01/2008 6
  MTV: Video Streams Up 30% In ’07 01/15/2008 3
  National Geographic Seeks Promotional Partners: Opportunities Alert 07/01/2008 4
  Navigating The Digital Out-Of-Home Landscape: Networks Fight For Bigger Slice Of Marketers’ Budgets 03/15/2008 1
  • Spotlight On Digital Out-Of-Home Networks 03/15/2008 4
  NBC Gets Greater Gas Station Footprint 07/01/2008 3
  Nestlé Offers $1 Million Grand Prize In American Idol Game 01/15/2008 4
  Nick Unveils Green Initiative 04/01/2008 4
  ‘Disruptive’ Tactics Show Resurgence In Fall TV Campaigns, Music Marketing 08/15/2008 1
  Office ‘Employees’ In Charity Drive 08/15/2008 6
  Optimedia Adds Web, Mobile Viewers Into TV Ratings 03/15/2008 3
  Primetime TV Viewers Flock Online 08/15/2008 4
  • Primetime TV: Live Viewers Vs. Online Viewers 08/15/2008 4
  Project Runway Plugs Lipstick 09/01/2008 6
  Redenbacher Sponsors ‘Crusoe’ 11/15/2008 6
  Seinfeld Bus Tour Courts Millennials 09/01/2008 6
  Showtime Offers Tudors Sample 04/15/2008 6
  Showtime Signs Up For L Word Virtual World 08/01/2008 4
  Tech Outlook: TV And Film Marketers Still Have Time To Test Digital Platforms, Other Emerging Models 01/15/2008 1
  TiVo Adds Disney Movie Rentals 06/15/2008 4
  TNT ‘Raises’ Tollgate Bars 09/15/2008 6
  TNT ‘Slates’ More Microseries 10/01/2008 6
  TV Advertisers Come Up Short In Online Campaign Integration: Super Bowl Spots: Postgame Study 02/15/2008 8
  VH1 Ties In With Sony BMG For ’80s Compilation 03/15/2008 6
  Virgin Flies With Entourage 09/15/2008 6
Theme Parks Brand Exposure: Nickelodeon Universe Opens At Mall Of America 06/01/2008 2
  Disney Gives Away “Dream Suite” Stay 02/15/2008 6
  Nintendo Pumps Wario At Six Flags 10/01/2008 6
  “Hard Rock Park” Hosts Household Names, Emerging Acts 06/15/2008 4
Toys/Games Build-A-Bear Workshop In Tween Film Sweepstakes 01/15/2008 6
  Mattel Signs With CAA 02/15/2008 3
Travel/Tourism Brands And Bands: Red Roof Courts Country Music Audience 07/15/2008 3
  CBS, Delta, Recording Academy Host In-Flight Concert 02/01/2008 6
  Davie Brown Reps Westin For Integration Deals 07/15/2008 5
  Distributor Offers Sneak Previews At Sea 02/01/2008 6
  Orbitz Offers Bond-Inspired Giveaways 10/15/2008 6
  Southwest, Chase Co-Sponsor Kravitz 02/01/2008 7
  US Airways Raises Curtain On Children’s Theater 04/01/2008 7
  Virgin Flies With Entourage 09/15/2008 6
Videogames/Mobile Games 2K Renews ‘Bounce Tour’ 11/15/2008 7
  Activision Salutes The Troops 11/15/2008 5
  Air Force Takes To Xbox Live 11/15/2008 4
  Burger King Releases Mobile Game 05/01/2008 4
  Changing Perceptions Of Gamers 04/01/2008 8
  DirecTV To Broadcast ‘BlizzCon’ 09/01/2008 7