Table of Contents
INTRODUCTION
PART I: ROYALTIES, ADVANCES AND GUARANTEE—THE BASICS
Royalties,Guarantees & Advances:Understanding The Core Of Licensing Agreements
Factors Affecting Royalty Rates and Guarantees
Average Royalty By Property Type, 2007
Average Royalty By Product Category, 2007
Variations
Allowable Deductions
Advertising Adjustments and Marketing Funds
Royalties Applied To The Retail Price
Direct-To-Retail (DTR)
F.O.B. Pricing
Split of Combination Royalties
Bundling And Cross-collateralization
Summary
PART II: ASSESSING 10-YEAR TRENDLINES: STABILITY AS NEW DEALS REFLECT FRESH GUARANTEE, ADVANCE STRATEGICES
Analyzing 10-year Trendlines
Average Royalty By Property Type, 1998-2007
Advances & Guarantees Fluctuate As Royalty Rates Hold Steady
Slight Downward Drift Apparent
Retail Consolidation
Property Overload
Add-Ons
Linking Royalties To Sales Benchmarks
PART III: ROYALTY PATTERNS BY PROPERTY TYPE
10 Year Average Reported Royalties,By Property Type, 1998-2007
Royalty Profile For Art-Based Licensed Merchandise
Royalty Profile For Celebrity/Estate-Based Licensed Merchandise
Royalty Profile For Entertainment/Character-Based Licensed Merchandise
Royalty Profile For Fashion-Based Licensed Merchandise
Royalty Profile For Music-Based Licensed Merchandise
Royalty Profile For Non-Profit-Based Licensed Merchandise
Royalty Profile For Print Publishing-Based Licensed Merchandise
Royalty Profile For Sports-Based Licensed Merchandise
Royalty Profile For Toys/Games-Based Licensed Merchandise
Royalty Profile For Trademark/Brand-Based Merchandise
PART IV: ROYALTY PATTERNS BY PRODUCT CATEGORY
10 Year Average Royalties,By Product Category, 1998-2007
Royalty Profile For Licensed Accessories
Royalty Profile For Licensed Apparel
Royalty Profile For Licensed Domestics
Royalty Profile For Licensed Electronics
Royalty Profile For Licensed Food/Beverages
Royalty Profile For Licensed Footwear
Royalty Profile For Licensed Furniture/Home Furnishings
Royalty Profile For Licensed Gifts/Novelties
Royalty Profile For Licensed Health And Beauty Products
Royalty Profile For Licensed Housewares And Hardware
Royalty Profile For Licensed Infant Products
Royalty Profile For Licensed Music/Video
Royalty Profile For Licensed Publishing
Royalty Profile For Licensed Sporting Goods
Royalty Profile For Licensed Stationery/Paper Products
Royalty Profile For Licensed Toys/Games
Royalty Profile For Licensed Videogames/Software
ABOUT EPM COMMUNICATIONS
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Royalty Trends Report, 2008 Ed., Single-User PDF & Download of Charts |
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$319.00 |
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$219.00 |
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Royalty Trends Report, 2008 Ed., Print and CD-ROM |
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$319.00 |
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$219.00 |
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Royalty Trends Report, 2008 Ed., Print, PDF & Download of Charts |
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$369.00 |
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$269.00 |
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