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TLL Daily Advisor

TLL's newsletters, reports & studies, directories, webinars, and live events inform your thinking as you grow your business.

Uncover the latest opportunities in the $200 billion market for licensed trademark, entertainment, sports, fashion, toys, art, and more.

Pinpoint demographic and lifestyle statistics document the latest consumer trends in shopper behavior, media use, store brands, and more.

See how consumer marketers integrate film, music, video and new media into their promotion campaigns.

Capture the attention of today's tweens, teens and college students. Learn what motivates them to spend. Discover how to attract their interests, fulfill their expectations, and delight them with goods and services they'll talk about with a smile.

What's New
The Licensing Letter SourcebookThe Licensing Letter Sourcebook
The must-have reference for consumer products licensing executives, The Licensing Letter Sourcebook provides instant access to almost 4,500 licensing decision-makers worldwide, representing over 13,000 properties. . . . more >

International Licensing: A Status ReportInternational Licensing: A Status Report
From global trends to regional licensing activity within various property types and product categories, you'll discover hard-to-find facts and figures on the international licensing business. . . . more >

Royalty Trends ReportRoyalty Trends Report
This exclusive report gives you an extensive look at trends for royalties, guarantees and advances for every property type and product category, including analysis of the key business factors that affect them. . . . more >

Sports Licensing ReportSports Licensing Report
Comprehensive analysis of $22.2 billion worldwide sports and collegiate licensing business. . . . more >

Licensing Business DatabookLicensing Business Databook
Now you can have all the critical licensing business numbers you need at your fingertips with this one-of-a-kind resource. . . . more >

[TLL] TLL Survey: Corporate Licensing Up 2% in 2014; Food/Beverage, Restaurant & Automotive Brands Lead the Way
7/6/2015
At $26.8 billion, corporate trademarks and brands accounted for 27% of all retail licensed sales in the . . .
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[TLL] Coming Video Games More Original; Sequels & New IP Ripe for Licensing
7/6/2015
The video game industry, like the movie business, relies heavily on sequels and . . .
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[TLL] Disney Reorg Aims to Shore Up Video Games
7/6/2015
Video games may be the closest thing mighty Disney has to an Achilles' heel . . .
more >
[TLL] Ellen DeGeneres Debuts Lifestyle Site
7/6/2015
Talk TV queen Ellen DeGeneres--ranked America's favorite TV personality . . .
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[TLL] Licensing Expo Is Coming-Out Party for Digital; Brand Revivals, Global Properties Also Loom Large
6/15/2015
The arrival of digital celebrity, digital content and social media is the biggest story of . . .
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[TLL] Licensed Sales of Music Goods Hit Low Note in 2014
6/15/2015
After five consecutive years of growth, retail sales of licensed goods based on music properties in . . .
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[TLL] Marvel Avengers' Mission: To Get Kids Moving
6/15/2015
Walt Disney Consumer Products and toy licensee Hasbro will appeal to . . .
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[TLL] Pop Quiz: Sales Tax on Online Sales
6/15/2015
Situation: Lucy Tania and her brother Maury live in Arizona . . .
more >
[TLL] Hello Kitty Hits the Road
6/1/2015
Hello Kitty, one of the properties widely believed to have been squeezed by Frozen's wild popularity in 2014 . . .
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[TLL] 10 Things about the Current State of Art Design Licensing You Need to Know
6/1/2015
If you couldn't make it to last month's SURTEX conference in NYC . . .
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 EPM In the news
[TLLDA] Collegiate Licensing: University of Michigan Drops Adidas for Nike
07-07-2015
By Glenn Demby
A month after losing its NBA contract, Adidas has lost another huge account to rival Nike . . .
more >

[TLLDA] Comic Book & Graphic Novel Sales Reach 20-Year High
07-06-2015
By Glenn Demby
As newspapers and magazines struggle to survive, comic books and graphic novels thrive . . .
more >

[TLLDA] Trump Comments Tank Licensing
07-02-2015
By Marcy Magiera
Macy's on Wednesday dropped the licensed Donald Trump menswear line that it's carried for more than . . .
more >

[TLLDA] Ellen DeGeneres Debuts Lifestyle Site
07-01-2015
By Marcy Magiera
Move over Gwyneth, Blake and Reese. Ellen's in the lifestyle biz . . .
more >

[TLLDA] Disney Restructuring Combines Digital & Traditional Games into One Unit
06-30-2015
By Glenn Demby
Video games may be the closest thing mighty Disney has to an achilles' heel . . .
more >