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TLL Daily Advisor

TLL's newsletters, reports & studies, directories, webinars, and live events inform your thinking as you grow your business.

Uncover the latest opportunities in the $200 billion market for licensed trademark, entertainment, sports, fashion, toys, art, and more.

Pinpoint demographic and lifestyle statistics document the latest consumer trends in shopper behavior, media use, store brands, and more.

See how consumer marketers integrate film, music, video and new media into their promotion campaigns.

Capture the attention of today's tweens, teens and college students. Learn what motivates them to spend. Discover how to attract their interests, fulfill their expectations, and delight them with goods and services they'll talk about with a smile.

What's New
The Licensing Letter SourcebookThe Licensing Letter Sourcebook
The must-have reference for consumer products licensing executives, The Licensing Letter Sourcebook provides instant access to almost 4,500 licensing decision-makers worldwide, representing over 13,000 properties. . . . more >

International Licensing: A Status ReportInternational Licensing: A Status Report
From global trends to regional licensing activity within various property types and product categories, you'll discover hard-to-find facts and figures on the international licensing business. . . . more >

Royalty Trends ReportRoyalty Trends Report
This exclusive report gives you an extensive look at trends for royalties, guarantees and advances for every property type and product category, including analysis of the key business factors that affect them. . . . more >

Sports Licensing ReportSports Licensing Report
Comprehensive analysis of $22.2 billion worldwide sports and collegiate licensing business. . . . more >

Licensing Business DatabookLicensing Business Databook
Now you can have all the critical licensing business numbers you need at your fingertips with this one-of-a-kind resource. . . . more >

[TLL] On the Trail of Innovation: Testing, Technology, & Mega Trends are Expanding Beyond the Licensing Mainstream
8/4/2014 The trends affecting the licensing business that were evident on the show floor and in conversations with licensing executives at Licensing Expo in Las Vegas this year were often vari . . . more >
[TLL] Emmy-nominated TV Shows Mix POD, Sourced & Licensed Goods
8/4/2014 A Licensing Letter analysis of the 33 TV shows nominated for five or more Emmy Awards this year, 73% (24) have licensing programs (see table, pg. 3), and most of the others offer some . . . more >
[TLL] Licensing Ledger
8/4/2014 Down The Up Staircase One-third of back-to-school (BTS) shoppers will begin the shopping process less than two weeks prior to school starting . . . more >
[TLL] STEM Sells
8/4/2014 After lots of talk and a small but growing number of examples, Science, Technology, Engineering, and Math (STEM) themes are finally starting to show a notice . . . more >
[TLL] Smaller and Mid-sized Colleges Expand Licensing Activity
8/4/2014 Big universities, especially those that are athletic powerhouses, drive the bulk of collegiate licensing. But, increasingly, smaller and mid-sized colleges a . . . more >
[TLL] Coming Video Games, Like Movies, Are Mostly Sequels; E3-Announced Titles Carry Licensing Opportunities
7/21/2014 Hollywood isn't the only entertainment market relying heavily on sequels and franchise refreshes. Out of 74 games that we believe have licensing potential among those announced at th . . . more >
[TLL] Top 10 Licensing Markets Dominate Global Retail Sales
7/21/2014 The top 10 global licensing markets account for 90% of retail sales of licensed merchandise worldwide, according to the recently released "International Licensing: A Status Report." . . . more >
[TLL] Licensing Ledger
7/21/2014 Margaritaville For The Ears Jimmy Buffett's Margaritaville sailed into CE Week, a consumer electronics show for analysts an . . . more >
[TLL] Character Collections Help 'Brand' Multiple Properties
7/21/2014 Entertainment licensors are increasingly creating umbrella programs that bring together multiple properties and franchises under one brand. Think th . . . more >
[TLL] Who's News
7/21/2014 Rick Van Brimmer of The Ohio State University has been elected Chairman of the Board of the Licensing Industry Merchandisers' Association ( . . . more >
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 EPM In the news
[TLLDA] April Fool's Day Hoax Alert
4-01-15
By Glenn Demby
Factoid of the Day
$14.1 Billion: Revenues generated by retail sales of licensed sports goods in the U.S. and Canada . . .
more >

[TLLDA] The Luxury Tchotchke: Growth Area in Fashion Licensing
3-31-15
By Glenn Demby
They're cute, they're furry, and they're branded with the name of a famous fashion designer . . .
more >

[TLLDA] Can Disney Keep Frozen Hot?
3-30-15
By Glenn Demby
Frozen was clearly the headline story of not just entertainment but perhaps all licensing in North America in 2014 . . .
more >

[TLLDA] "Fancy Nancy" Moves from Page to Screen with Disney Junior
3-27-15
By Marcy Magiera
"Fancy Nancy" is all dressed up and on the go. Variety reports that Disney Junior has cut a deal with Harper Collins Children's Books for rights to . . .
more >

[TLLDA] The Potential Licensing Fallout from the Heinz, Kraft Merger
3-26-15
By Glenn Demby
The newly announced merger of H.J. Heinz Company and Kraft Foods Group will probably have a major impact on licensing of . . .
more >