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EPM's newsletters, reports & studies, directories, audio-conferences, and live events inform your thinking as you grow your business.

Uncover the latest opportunities in the $153.2 billion market for licensed trademark, entertainment, sports, fashion, toys, art, and more.

Pinpoint demographic and lifestyle statistics document the latest consumer trends in shopper behavior, media use, store brands, and more.

See how consumer marketers integrate film, music, video and new media into their promotion campaigns.

Capture the attention of today's tweens, teens and college students. Learn what motivates them to spend. Discover how to attract their interests, fulfill their expectations, and delight them with goods and services they'll talk about with a smile.

What's New
The Licensing Letter SourcebookThe Licensing Letter Sourcebook
The must-have reference for consumer products licensing executives, The Licensing Letter Sourcebook provides instant access to almost 4,500 licensing decision-makers worldwide, representing over 13,000 properties. . . . more >

International Licensing: A Status ReportInternational Licensing: A Status Report
From global trends to regional licensing activity within various property types and product categories, you'll discover hard-to-find facts and figures on the international licensing business. . . . more >

Royalty Trends ReportRoyalty Trends Report
This exclusive report gives you an extensive look at trends for royalties, guarantees and advances for every property type and product category, including analysis of the key business factors that affect them. . . . more >

Sports Licensing ReportSports Licensing Report
Comprehensive analysis of $22.2 billion worldwide sports and collegiate licensing business. . . . more >

Disney Princess, Stars Wars, Hello Kitty Topped $1B Each In Licensed Merchandise Sales in 2012: 34 Properties Sell $100M or More in U.S./Canada; Disney Accounts for 51% Of Total
NEW YORK: October 21, 2013 - Thirty-four Entertainment/Character properties had retail sales of licensed merchandise of $100 million or more in the U.S. and Canada in 2012, according to The Licensing . . . more >
Retail Sales of Licensed Merchandise Worldwide Grew 1.6% to $153.2 Billion in 2012, According to The Licensing Letter
NEW YORK: June 11, 2013-Retail sales of licensed merchandise worldwide increased 1.6% in 2012, rising to $153.2 from $150.8 billion, according to The Licensing Letter, the leading source for . . . more >
Implications of Supreme Court First Sale Decision
03-19-13 Content Licensing chief contributing editor Paul Sweeting has been following the implications . . . more >
[TLLDA] Kroma Vs. Khroma
03-13-13  Boldface Licensing + Branding is appealing an injunction that would bar it from selling the Khroma Beauty by Kourtney, Kim and Khloe brand of makeup. U.S. District Court Judge A . . . more >
New Report Examining Preschool Market Drivers To Be Unveiled At Toy Fair '13
NEW YORK: January 31, 2013 – Although television drives the worldwide market for licensed products based on preschool properties, it's becoming increasingly difficult to get sufficient exposure . . . more >
Corporate Trademarks, Brands Up 5.8% In 2011; Restaurant And Food Brands Lead The Way Again
Retail sales of licensed merchandise based on corporate trademarks and brands in the U.S. and Canada were up 5.8% in 2011-to $25.18 billion, from $23.79 billion in 2010-according to The Licens . . . more >
Sports On The Rebound: Retail Sales Of Licensed Merchandise Based On Sports Properties Rises 5.3% in 2011
NEW YORK-June 1, 2012: Retail sales of licensed merchandise based on sports leagues and events were up 5.3% in the U.S. and Canada in 2011, according to The Licensing Letter, an indep . . . more >
Fashion Licensing Shows Strongest Growth of Any Property Type
NEW YORK-June 1, 2012: Retail sales of licensed merchandise based on fashion labels in the U.S. and Canada were up 6.3% in 2011, totaling $18.04 billion, compared to $16.98 billion in 2010, according . . . more >
Licensing Of Entertainment/Character Properties Continues To Decline
NEW YORK-JUNE 1, 2012: Retail sales of licensed Entertainment/Character merchandise declined 2.2% in 2011 to $10.4 billion, according to The Licensing Letter, an independent trade pub . . . more >
Global Sales of Licensed Merchandise Up 2.9% At Retail In 2011; Wide Variations by Territory, Property, and Category
NEW YORK: June 1, 2012-Retail sales of licensed merchandise worldwide totaled $150.80 billion in 2011, up 2.9% from $146.54 billion in 2010, according to The Licensing Letter, a trade . . . more >
The $100 Million+ Entertainment/Character Licensed Properties Revealed
NEW YORK: September 6, 2011 — Thirty-seven Entertainment/Character properties had retail sales of licensed merchandi . . . more >
BRIC Countries Register 23% Licensing Growth In 2010, Countering 2% Decline In Merchandise Sales Worldwide
NEW YORK—June 13, 2011: Retail sales of licensed merchandise in the so-called BRIC countries — Brazil, Russia, India, and China — registered a stunning 22.7% increase from 2009 to 20 . . . more >
Food/Beverage Licensing On $8 Billion Growth Binge
NEW YORK—June 14, 2011: Retail sales of licensed food and beverage products in the U.S. and Canada increased 9.5% between 2009 and 2010, according to a title="The Licensing Letter Food/ . . . more >
Opportunities In Food/Beverage Licensing Audioconference
Explore the opportunities and challenges in extending food/beverage, restaurant, and non-food properties into various food categories, and in acquiring licenses for food and beverages. . . . more >
2010 Licensing Business Directory Finds Manufacturers Adding More Properties, New Products
NEW YORK — September 8, 2009: Manufacturers of licensed merchandise in mid-2009 have rights to an average 10.3 properties, up from 8.9 propertie . . . more >
Private Label Brands Increase Consumers' Shopping Frequency and Spending At Key Retail Chains
Women's knowledge of 46 private label fashion, food and storewide brands revealed in EPM's Private Label Consumers research stud . . . more >
Licensed Merchandise Sales Worldwide Down 10.8% In '09; Properties From Chanel To Coca-Cola, Bakugan To Nate Berkus Span The Globe In Search Of New Profit Opportunities
NEW YORK, NY—June 1, 2010: Retail sales of licensed merchandise worldwide totaled $149.77 billion in 2009, down 10.8% from 2008, according to The Licensing Letter's International Licen . . . more >
Licensed Sports Merchandise Is $12.5 Billion Market In U.S./Canada; Major Leagues Account For 65%, NASCAR For Another 8%
NEW YORK, NY—July 12, 2010: Retail sales of licensed merchandise based on sports properties totaled $12.5 billion in the U.S. and Canada in 2009, according to The Licensing Letter's Sp . . . more >
Royalty Rate For Licensed Merchandise Increases For First Time In Four Years
NEW YORK, NY: July 20, 2010-The average royalty rate for licensed merchandise rose  for the first time in four years in 2009, reaching 8.8%, according to The Licensing Letter's . . . more >
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'Anchorman 2' inspires underwear marketing partnership with Jockey | Los Angeles Times

Secrets of Disney’s Top Franchises | Yahoo Finance

Not Used to Losing, Yankees Enlist a Star Who Is | The New York Times

Charlotte Bobcats campaign touts return of Hornets name | The Charlotte Observer

Retail Sales of Licensed Apparel & Accessories Grow at Two and a Half Times The General Market | LO/Licensing Outlook

Retail Sales of Licensed Merchandise Worldwide Grew 1.6% to $153.2 Billion in 2012, According to The Licensing Letter | The Wall Street Journal

Dead Holiday, Dinosaurs Fire Film Rivalries | The Hollywood Reporter

Fans of all ages — Character licensing thrives on novelty and nostalgia | EURObiZ Japan

Will Digital Media Properties Dominate Licensing? | MediaPost Publications

Keds Enlists Taylor Swift to Transmit Girl Power | The New York Times

Baby, Baby: Prepaid Debit Cards No Cause for Teens to Scream | The Wall Street Journal

New market data published on licensable copyrights and trademarks | BVR Intellectual Property Blog

Off-the-paywall thinking may give publishers a boost | SIPA

Lines by Madonna and Other Celebs Pop up in Stores | ABC News

Licensing app-titude? | Kidscreen

Disney Princess Tops List Of The 20 Best-Selling Entertainment Products | Forbes

No matter how much you've budgeted for Angels baseball stuff, it's not enough. | The Orange County Register

Shirt Sales Tell Tale of a Lin Fadeaway | New York Times

Giants Fans On The Hunt For Team Gear Ahead Of Super Bowl XLVI | The Record

Hints Of A Comeback As Woods Secures Deals | New York Times

Get Your World Series Programs Here! | New York Times

Sears Said To Seek Firm To License Craftsman, DieHard Brands | Bloomberg Businesweek

Who's Winning The Toy Wars | The Hollywood Reporter

Disney's 'Cars 2' a Hit Already—in Stores  | WSJ

NFL Labor Woes Cause Small Businesses To Wait And Worry  | USA Today

Report Puts a Number on Counterfeit Jerseys  |  The New York Times

In Death, Endorsements Are a Girl's Best Friend  |  Bloomberg Businessweek