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Uncover the latest opportunities in the $200 billion market for licensed trademark, entertainment, sports, fashion, toys, art, and more.
Pinpoint demographic and lifestyle statistics document the latest consumer trends in shopper behavior, media use, store brands, and more.
See how consumer marketers integrate film, music, video and new media into their promotion campaigns.
Capture the attention of today's tweens, teens and college students. Learn what motivates them to spend. Discover how to attract their interests, fulfill their expectations, and delight them with goods and services they'll talk about with a smile.