Consumer Spending & Habits | EPM Communications, Inc.

Newsletter

Research Alert. Stay up-to-the-minute on consumer behavior and attitudes with this twice-monthly newsletter packed with key data. Each article and abstract includes source information for quick follow-ups.

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How Americans Use Social Media. Discover the benefits companies reap when integrating social media into their wider marketing plans — and how a thoughtfully executed strategy can be deployed quickly, with instant feedback and results.

Research Reports

Private Label Consumers. For this exclusive report we asked 300 women to identify which of 46 fashion, food, and storewide brands (store-developed or licensed) are sold at Walmart, Target, Kohl’s, Sears/Kmart, JC Penney, Macy’s and 13 other retailers.

Hispanic Marketing: Addressing Acculturation. Understand how acculturation impacts your new product introductions, positioning, advertising and marketing to today’s 47 million U.S. Hispanics, who account for almost $1 trillion in buying power.

Consumer Spending Update: Mid 2009. Your instant guide to a wealth of statistics detailing just how Americans are adjusting their buying habits during the recession. Hard data that you’ll use to adjust your marketing and product development plans going into 2010.

Profiles Of The U.S. Internet User. Drawing on primary data from more than 40 sources , this 34-page reference gives you authoritative data to illustrate every aspect of online behavior — and the insight to apply that data to your Internet marketing strategy.

Research Alert Yearbook. Get vital, credible facts on consumer behavior, spending, and attitudes with Research Alert Yearbook. ALL-NEW 2010 Edition available now!

Profiles Of The U.S. Entertainment Consumer. A fast-paced executive briefing from the Editor of Entertainment Marketing Letter, helps entertainment, retail and brand marketers assess the preferences of their core customers so they can develop targeted, cost-effective marketing and advertising campaigns.

101 Charts About Men. With "101 Charts About Men" you get a clear picture of the lifestyle and buying habits of the new American man in one desktop reference.

Paying More for Brands and Packaging In the 2009 Recession. Consumers expect national brands to cost more than store brands. But even value shoppers are willing to pay more for certain packaging attributes. Find out who'll pay more for what in "Paying More for Brands and Packaging In the 2009 Recession."

Americans and Their Homes. Americans & Their Homes answers your questions about Americans, their homes, and their home life with hard numbers.

Profiles of Store Brand / Private Label Buyers. "Profiles Of Store Brand/Private Label Buyers", based on a proprietary Consumer Network/Harris Interactive survey of 2,069 consumers, quantifies how familiarity, packaging and quality are improving — and how the stigma of "store brand" is fading.

Brand and Package Likeability. Whatever consumer packaged goods category you're in, let "Brand & Package Likeability" help you stand out on the shelf — and delight your consumer once he or she gets home!

EPM's Guide to the Christian Marketplace. EPM's Guide To The Christian Marketplace introduces you to the key players, and gives you an overview of the opportunities in the Christian arena.

Research Alert's Consumer Segmentation Survey. Whether you're a consumer goods manufacturer, service provider, marketer or advertiser, this exclusive survey will help you understand what motivates your prospects and customers.

Retail Business Market Research Handbook. The 2010 Retail Business Market Research Handbook provides a comprehensive overview of consumer buying trends in the United States, and the competitive environment surrounding this rapidly changing marketplace

Consumer Behavior 2010. This handbook provides essential information every marketer and retail executive needs — why consumers buy and how to influence their purchasing.