Profiles Of The U.S. Entertainment Consumer

Despite a recession — some think perhaps because of it — Americans’ appetite for entertainment is growing. But that growth is not uniform across all sectors, and smart marketers need to recognize which media Americans are embracing, and which offer the best reach.

Profiles Of The U.S. Entertainment Consumer, a fast-paced executive briefing from the Editor of Entertainment Marketing Letter, gives you hard data from 33 sources to demonstrate how consumers blend “old” and “new” media seamlessly. Discover:

• Where Americans rank cable, satellite radio, and mobile video subscriptions in their budgets.
  
• How live concerts are faring.
  
• What consumers are spending on DVD purchases and rentals.
  
• Which digital music formats are growing in favor, and which are declining.
  
• Who makes up the rapidly growing online gaming audience.
  
• The role of social networks in generating entertainment hits in all media.
  

Published May 2009, 22 pages, $169 ($129 for EPM paid newsletter subscribers.)

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