Profiles of Store Brand / Private Label Buyers

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Store Brand/Private Label Sales To Reach 25% at Supermarkets, 15% at Drugstores

Store brands are getting livelier, tastier, and much better looking. More shoppers in more demographic segments are buying them. Retailers are putting more resources behind them. And national brands and celebrities are increasingly partnering with them!

"Profiles Of Store Brand/Private Label Buyers," based on a proprietary Consumer Network/Harris Interactive survey of 2,069 consumers, quantifies how familiarity, packaging and quality are improving — and how the stigma of "store brand" is fading.

Retailers, brand marketers and manufacturers will use this data about store brand purchasing preferences by age, sex, income, education, household size, geography and more to tailor store brand programs that play to the heart of the "works for us" needs of today's shoppers.

Did you know?

More than a third of consumers rate store brand products as equal to or better than national brands in more than half of the 30 categories in this exclusive survey

Household size is the best demographic predictor of store brand quality perceptions

More employed than unemployed consumers see over-the-counter store brand medications equivalent to national brands.

Two geographic regions lead in perceptions of store brand equivalence in most categories

Find out more in EPM's "Profiles Of Store Brand / Private Label Buyers"

Use "Profiles Of Store Brand / Private Label Buyers" to make your store brands stand out for every consumer segment. Order your copy TODAY!

Download a fully-searchable PDF of Profiles Of Store Brand / Private Label Buyers" or order your copy of the print edition below.

Published November 2007, 32 pages.

PRODUCTS	List Price	Subscriber Price
Profiles of Store Brand/Private Label Buyers, Print Edition	$595.00	$495.00
Profiles of Store Brand/Private Label Buyers, Single-User PDF	$595.00	$495.00
Profiles of Store Brand/Private Label Buyers, Multi-User PDF	$1488.00	$1238.00