Profiles of Store Brand / Private Label Buyers

TABLE OF CONTENTS

Summary Of Findings

Methodology

Introduction

Part I: Store Brand Quality Equivalence

Demographic Factors

Exhibit 1: Consumers Who See Store Brands As Equal To Or Better Than National Brands, By Product Category

Household Size

Exhibit 2: Store Brand Quality Perceptions, For 1-2 Person And 3+ Person Households, By Product Category

Exhibit 3: Store Brand Quality Perceptions, For Single Person Vs. 5+ Person Households, By Product Category

Exhibit 4: Store Brand Quality Perceptions, For 1, 2, 3-4 And 5+ Person Households, By Product Category

Presence Of Children

Exhibit 5: Store Brand Quality Perceptions, For Households With And Without Children, By Product Category

Exhibit 6: Changing Perceptions Of Store Brand Quality In Households With Children, As Age Of Children Increases, By Product Category

Level Of Education Achieved

Exhibit 7: Store Brand Quality Perceptions, By Education Level Achieved And Product Category

Income Level

Exhibit 8: Store Brand Quality Perceptions, By Household Income And Product Category

Exhibit 9: Store Brand Quality Perceptions For Low And High Income Households, By Product Category

Exhibit 10: Store Brand Preference For High Income Households, By Product Category

Employment

Exhibit 11: Store Brand Quality Perceptions, By Employment Status And Product Category

Geographic Region

Exhibit 12: Store Brand Quality Perceptions, By Region And Product Category, U.S.

Marital Status

Exhibit 13: Store Brand Quality Perceptions, By Marital Status And Product Category

Age & Sex

Exhibit 14: Store Brand Quality Perceptions, By Age And Product Category

Exhibit 15: Store Brand Quality Perceptions For Men, By Age And Product Category

Exhibit 16: Store Brand Quality Perceptions For Women, By Age And Product Category

Part II: Analysis Of Private Label Manufacturers Association Awards For Excellence

Exhibit 17: Store Brand Products Now Appearing In Breakthrough Packaging, Based On PLMA Excellence Awards Program Entries, 2007

Part III: Consumer Network Panel Surveys

Part IV: Store Visit Observations

Part V: Store Brand Growth Factors & Forecast

Exhibit 18: Male And Female Perceptions Of Store Brand Quality As They Age