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Free from the publisher of Entertainment Marketing Letter, EML Datafile is a weekly tip sheet on the latest research about the entertainment marketplace.

Entertainment Marketing Letter Editor Terence Keegan reviews scores of research studies and culls five of the most pertinent facts to share with e-letter subscribers.

Of course, we hope the quick databursts in this e-letter will whet your appetite for EPM's twice monthly 8-page newsletter Entertainment Marketing Letter — providing news, contacts, research and case studies on entertainment marketing for more than 20 years.

In the meantime, use these snapshots of the entertainment market to help your organization reach out to existing and new clients, build your case for internal resources, and fine-tune new business proposals.

Volume 4, Issue 18 | May 6, 2010 FIVE FACTS FROM ENTERTAINMENT MARKETING LETTER Since March, nearly one million Wii users have "participated" in Nintendo's launch of the Netflix video streaming service via the game console, according to the company (via Gamasutra). 5% of households have an e-reader such as a Kindle, according to NPD. 55% of all television households have three or more TV sets, reports Nielsen (via All Things Digital). Digital channels account for 43% of the U.S. recorded music market, according to music industry trade group IFPI. Cable subscribers and others with set-top box devices spend an average of 10 minutes a day browsing in the devices' digital programming guides, says guide provider Rovi. Entertainment Marketing Letter (EML) brings entertainment/media companies together with brands. Subscribe now to get EML's twice-monthly news, reports on new marketing technologies, contacts, research and case studies to help you build exciting new promotional partnerships. Terence Keegan, Editor, EML, tkeegan@epmcom.com Ira Mayer, Publisher, imayer@epmcom.com EML Datafile  is an EPM Communications, Inc. service. © Copyright 2010 EPM Communications, Inc. http://www.epmcom.com   EPM Entertainment Marketing Sourcebook The annual directory that delivers instant access to more than 3,000 sponsors, entertainment and media companies, retail chains and service providers committed to entertainment marketing. The EPM Entertainment Marketing Sourcebook is the first place to look when you're searching for new promotional partners.   You are receiving this email as a subscriber to  EML Datafile  Was this issue forwarded to you? To receive your own copy  click here . Worried about your privacy? Click here to view our detailed policy. We never give out subscriber email addresses to third parties This email was sent to webdev@epmcom.com by EPM Communications, Inc. 19 W. 21st St., #303 | New York | NY | 10010 | US | www.epmcom.com | 212-941-0099