Volume 2 Issue 9 September 25, 2008

1.	The vast majority of moms (95%) use at least one type of media with their children once a week, according to AOL's Platform-A and communications agency OMD. TV is the most common medium moms share with their children (79%), followed by the Internet (62%), mobile phone (58%), digital camera (48%), e-mail (38%) and games (33%).
2.	Some 64 million American mobile subscribers (28%) now have a 3G-enabled device, comScore reports.
3.	U.S. wireless subscribers sent some 5.6 billion pictures and other multimedia messages in the first half of 2008 - almost as many as were sent in all of 2007, says The Wireless Association.
4.	95% of adults age 18-49 with a college degree and an annual household income of $50,000 or above tune into radio over the course of a week, says Arbitron.
5.	On average, U.S. consumers use 80% of their movie/video budgets on DVDs, according to NPD Group. Just 0.5% is spent renting or purchasing TV shows or movies digitally from the Web.

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	EML Datafile Info: Editor: Terence Keegan tkeegan@epmcom.com Publisher: Ira Mayer imayer@epmcom.com EML Datafile is an EPM Communications, Inc. service. (c)Copyright 2008 EPM Communications, Inc. http://www.epmcom.com