MEM Datafile - five fast facts to inform your thinking about Black, Hispanic and Asian American consumers See sample issue below.
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Free from the publisher of Research Alert, MEM Datafile is a monthly tip sheet on the latest research about Black, Hispanic and Asian American consumers.

Research Alert Editor Melanie Shreffler reviews scores of research studies each month, and culls five of the most pertinent facts to share with e-letter subscribers.

Of course, we hope the quick databursts in this e-letter will whet your appetite for EPM's twice-monthly 12-page newsletter Research Alert — providing news, research and case studies on the consumer marketplace with a special monthly focus on marketing to Black, Hispanic and Asian

In the meantime, use these snapshots of emerging majority markets to help your marketers and salespeople reach out to existing and new clients, build your case for internal resources, and fine-tune new business proposals.

Volume 2 Issue 10 October 1, 2008 1. 72% of Hispanics have library cards, compared to 67% of Blacks and 66% of Whites, reports Harris Interactive. 2. 44% of Hispanics don't have any life insurance coverage, compared to 37% of non-Hispanics, according to the LIFE Foundation. 3. Direct mail influences 22% of Asian American purchases, notes Deliver magazine. 4. 66% of Black women and 52% of Black men have a family doctor, according to Radio One and Yankelovich. 5. 25% of Hispanics aged 13-19 use news websites for information about current events, compared to 20% of Whites and 16% of Blacks the same age, says the Horatio Alger Association. Marketing To Emerging Majorities newsletter (MEM) helps brand, media, retail and non-profit marketers reach Black, Hispanic, and Asian Americans. Download a free sample issue and discover how MEM's monthly news and analysis of marketing programs, business leads, and research can help you target your messages to the emerging majority consumers you need to reach. You are receiving this email as a subscriber to MEM Datafile. Was this issue forwarded to you? To receive your own copy, click here. Worried about your privacy? Click here to view our detailed policy. We never give out subscriber email addresses to third parties. MEM Datafile Info: Editor: Melanie Shreffler mshreffler@epmcom.com Publisher: Ira Mayer imayer@epmcom.com MEM Datafile is an EPM Communications, Inc. service. (c) Copyright 2008 EPM Communications, Inc. http://www.epmcom.com