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Free from the publisher of Research Alert, MEM Datafile is a monthly tip sheet on the latest research about Black, Hispanic and Asian American consumers.

Research Alert Editor Melanie Shreffler reviews scores of research studies each month, and culls five of the most pertinent facts to share with e-letter subscribers.

Of course, we hope the quick databursts in this e-letter will whet your appetite for EPM's twice-monthly newsletter Research Alert — providing news, research and case studies on consumer, behavior, spending, attitudes and demographics.

In the meantime, use these snapshots of emerging majority markets to help your marketers and salespeople reach out to existing and new clients, build your case for internal resources, and fine-tune new business proposals.

Volume 4, Issue 5 | May 5, 2010 FIVE FACTS ABOUT MARKETING TO EMERGING MAJORITIES Blacks (22%) are nearly twice as likely as the general population (14%) to say they are concerned that they do not have enough life insurance, according to Nationwide and the Tavis Smiley Group. 6% of both Hispanics and Asians watch a TV show from their country of origin online each week, finds Horowitz Associates. 65% of Hispanics aged 45 and older born outside the U.S. believe herbal remedies are effective treatments of pain or illness, compared to 59% of Hispanics the same age born in the U.S., reports AARP Viva. 52% of Hispanics prefer using Spanish-language websites rather than English-language websites when they offer more than just a straight translation of the English sites, notes AOL. For more about Hispanics' online preferences, see "Online Hispanics Spend Time On English-Language Websites" in the May 7 issue of Research Alert. If you don't already receive Research Alert, click here to subscribe. 47% of bicultural Hispanics have an iPod or MP3 player, compared to 24% of unacculturated Hispanics, finds Bank of America. Research Alert (RA) digests and analyzes the latest data on consumer behavior, attitudes and spending for brand, media, retail and non-profit marketers. Subscribe now and discover how the statistics in RA can help you target your messages more effectively to today's consumers. Melanie Shreffler, Editor, MEM Datafile, mshreffler@epmcom.com Ira Mayer, Publisher, imayer@epmcom.com MEM Datafile  is an EPM Communications, Inc. service. © Copyright 2010 EPM Communications, Inc. http://www.epmcom.com   Hispanic Marketing: Addressing Acculturation Understand how acculturation impacts your new product introductions, positioning, advertising and marketing to today’s 47 million U.S. Hispanics, who account for almost $1 trillion in buying power and are on track to more than triple in number by 2050.   You are receiving this email as a subscriber to  MEM Datafile  Was this issue forwarded to you? To receive your own copy  click here . Worried about your privacy? Click here to view our detailed policy. We never give out subscriber email addresses to third parties This email was sent to webdev@epmcom.com by EPM Communications, Inc. 19 W. 21st St., #303 | New York | NY | 10010 | US | www.epmcom.com | 212-941-0099