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Free from the publisher of Marketing To Women, MTW Datafile is a monthly tip sheet on the latest research about women consumers.

Marketing To Women Editor Larissa Faw reviews scores of research studies each month, and culls five of the most pertinent facts to share with e-letter subscribers.

Of course, we hope the quick databursts in this e-letter will whet your appetite for EPM's monthly 8-page newsletter Marketing To Women — providing news, research and case studies on marketing to women for more than 18 years.

In the meantime, use these snapshots of the women's market to help your marketers and salespeople reach out to existing and new clients, build your case for internal resources, and fine-tune new business proposals.

Volume 4, Issue 19 | May 14, 2010 FIVE FACTS FROM MARKETING TO WOMEN 67% of women say "insulting my holiday cooking is like insulting my character," according to Martha Stewart Living Omnimedia. 20% of men have tried to use their pet to pick up women; 78% said it worked, finds Men's Health. Affluent women  are more likely to purchase luxury goods on discount websites such as Gilt.com (54%) and Net-A-Porter.com (53%) than directly from the brand's website (27%), according to L2 LuxuryLab. Single women's favorite musician or band is Rascal Flatts, while married women prefer Celine Dion, finds Harris Interaction. 60% of Jezebel.com users read at least two books a month. Marketing To Women (MTW) delivers research, market intelligence and business leads that demonstrate the best strategies for brands, media, non-profits and service providers to connect with today's women. Subscribe now to discover how MTW can lead you to more successful advertising and promotion campaigns. Larissa Faw, Editor, MTW, lfaw@epmcom.com Ira Mayer, Publisher, imayer@epmcom.com MTW Datafile  is an EPM Communications, Inc. service. © Copyright 2010 EPM Communications, Inc. http://www.epmcom.com   All About Women Consumers This comprehensive annual almanac gives you a subject-by-subject overview of women's attitudes, behavior and consumer preferences.  ALL-NEW 2010 Edition Available Now!   You are receiving this email as a subscriber to  MTW Datafile  Was this issue forwarded to you? To receive your own copy  click here . Worried about your privacy? Click here to view our detailed policy. We never give out subscriber email addresses to third parties This email was sent to webdev@epmcom.com by EPM Communications, Inc. 19 W. 21st St., #303 | New York | NY | 10010 | US | www.epmcom.com | 212-941-0099