MTW Datafile: Facts about Women | MTW Datafile: Facts about Women

What's New:

Need help?

Call 1-212-941-0099.

Or email info@epmcom.com

MTW Datafile - five fast facts to inform your thinking about women consumers

See sample issue below.

Free from the publisher of Marketing To Women, MTW Datafile is a monthly tip sheet on the latest research about women consumers.

Marketing To Women Editor Ellen Neuborne reviews scores of research studies each month, and culls five of the most pertinent facts to share with e-letter subscribers.

Of course, we hope the quick databursts in this e-letter will whet your appetite for EPM's monthly 8-page newsletter Marketing To Women — providing news, research and case studies on marketing to women for more than 18 years.

In the meantime, use these snapshots of the women's market to help your marketers and salespeople reach out to existing and new clients, build your case for internal resources, and fine-tune new business proposals.

Volume 2 Issue 10
September 26, 2008

1.
Women over age 18 represent a greater portion of the videogame playing population than boys age 17 or younger (33% vs. 18%), according to the Entertainment Software Association.

2.
51% of women over 55 would pay more for a product if it is made in the U.S., compared to 30% of women age 18-24, finds EPM's "Packaging Worth Paying For" report.

3.
54% of unmarried Americans over age 18 are women, according to Census figures.

4.
17% of women, and 13% of men, say they don't buy environmentally-friendly products because their preferred brands don't offer them, says ICOM Information and Communications.

5.
40% of women consider blogs to be reliable sources of advice and information, finds a BlogHer Survey.

Marketing To Women (MTW) delivers research, market intelligence and business leads that demonstrate the best strategies for brands, media, non-profits and service providers to connect with today's women. Download a free sample issue to discover how the monthly MTW can lead you to more successful advertising and promotion campaigns.

You are receiving this email as a subscriber to MTW Datafile.

Was this issue forwarded to you? To receive your own copy, click here.

Worried about your privacy? Click here to view our detailed policy. We never give out subscriber email addresses to third parties.

	MTW Datafile Info: Editor: Ellen Neuborne eneuborne@epmcom.com Publisher: Ira Mayer imayer@epmcom.com MTW Datafile is an EPM Communications, Inc. service. (c) Copyright 2008 EPM Communications, Inc. http://www.epmcom.com

Fast facts to target your marketing messages with precision.

	RA Datafile. Research on consumer behavior
	MEM Datafile. Stats about Hispanic, Black and Asian Americans
	YMA Datafile. Data about children, tweens & teens
	EML Datafile. Profiles of entertainment & media use
	MTW Datafile. Facts about women

	TLL Daily Advisor. Licensing business news, data, and contacts

	EPM Marketing Advisor. Trends to guide your advertising & promotions

	Mayer On Marketing. Ira Mayer's insights on marketing

Your Name
Your Email Address
Your email address will not be shared with third parties.