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As the publisher of Research Alert and other newsletters, EPM reviews an incredible number of research studies each week. Our editors will draw five fun, topical, insightful and otherwise informative factoids from this mountain of data to put you in marketing gear first thing every Monday morning.

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Volume 5, Issue 15 | April 12, 2010 FIVE FACTS ABOUT CONSUMER BEHAVIOR FROM  RESEARCH ALERT 54% of home renters choose to rent instead of buy because they believe their credit is not good enough to qualify for a mortgage, reports Fannie Mae. 53% of pet owners say they are very likely to risk their life to save their pet if it were in danger, according to Boston Magazine. For more statistics about pet owners, see the April 16 issue of Research Alert. If you don't already receive Research Alert, click here to subscribe. 25% of Americans claim they are not eco-conscious, but 52% of those conserve water whenever possible, and 49% reuse materials such as grocery bags, finds o.b. 35% of U.S. workers are likely to look for a new job over the next year, says SFN Group. 60 million Americans listen to Internet radio every week, including 84% of those who listen to AM/FM station simulcasts online, notes Bridge Ratings. Research Alert (RA) digests and analyzes the latest data on consumer behavior, attitudes and spending for brand, media, retail and non-profit marketers. Subscribe now and discover how the statistics in RA can help you target your messages more effectively to today's consumers. Melanie Shreffler, Editor, RA, mshreffler@epmcom.com Ira Mayer, Publisher, imayer@epmcom.com RA Datafile  is an EPM Communications, Inc. service. © Copyright 2010 EPM Communications, Inc. http://www.epmcom.com   Research Alert Yearbook Get vital, credible facts on consumer behavior, spending, and attitudes with Research Alert Yearbook. ALL-NEW 2010 Edition Available Now!   You are receiving this email as a subscriber to  RA Datafile.  Was this issue forwarded to you? To receive your own copy   click here. . Worried about your privacy? Click here to view our detailed policy. We never give out subscriber email addresses to third parties This email was sent to mkhan@epmcom.com by EPM Communications, Inc. 19 W. 21st St., #303 | New York | NY | 10010 | US | www.epmcom.com | 212-941-0099