RA Datafile:
Consumer facts to inform your thinking.

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As the publisher of Research Alert and other newsletters, EPM reviews an incredible number of research studies each week. Our editors will draw five fun, topical, insightful and otherwise informative factoids from this mountain of data to put you in marketing gear first thing every Monday morning.

You'll use these facts to help your marketers and salespeople as they reach out to existing and new clients.

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See sample issue below.

 Volume 3 Issue 39
September 29, 2008


1.

11% of those who buy jewelry online have spent $1000 or more on a single item, according to the Jewelry Consumer Opinion Council.

2.

81% of households with children under age 18 have a digital camera, compared to 71% of households without children, reports NPD Group.

3.

International visitors to the U.S. spent $69.9 billion in the first half of 2008, up 23% from the same period in 2007, notes the Office of Travel and Tourism Industries.

4.

38% of Americans say getting regular exercise is the most challenging aspect of leading a healthy life, says Amway Global.

5.

People who follow sports (36%) are more likely than those who don't (27%) to describe themselves as risk takers, reports Experian Consumer Research.


Research Alert newsletter (RA) digests and analyzes the latest data on consumer behavior, attitudes and spending for brand, media, retail and non-profit marketers. Download a free sample issue and discover how the statistics in RA can help you target your messages more effectively to today's consumers.

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RA Datafile Info:
Editor: Melanie Shreffler mshreffler@epmcom.com
Publisher: Ira Mayer imayer@epmcom.com

RA Datafile is an EPM Communications, Inc. service.
(c) Copyright 2008 EPM Communications, Inc. http://www.epmcom.com

Fast facts to target your marketing messages with precision.
RA Datafile. Research on consumer behavior
MEM Datafile. Stats about Hispanic, Black and Asian Americans
YMA Datafile. Data about children, tweens & teens
EML Datafile. Profiles of entertainment & media use
MTW Datafile. Facts about women

TLL Daily Advisor. Licensing business news, data, and contacts

EPM Marketing Advisor. Trends to guide your advertising & promotions

Mayer On Marketing. Ira Mayer's insights on marketing

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