YMA Datafile: Data about children, tweens & teens | YMA Datafile: Data about children, tweens & teens

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YMA Datafile:
Data about children, tweens & teens

See sample issue below.

Free from the publisher of Youth Markets Alert, YMA Datafile is a weekly tip sheet guiding you to the latest research about the youth marketplace.

Youth Markets Alert Editor Larissa Faw reviews scores of research studies and culls five of the most pertinent facts to share with e-letter subscribers.

Of course, we hope the quick databursts in this e-letter will whet your appetite for EPM's twice monthly 8-page newsletter Youth Markets Alert — providing news, contacts, research and case studies on youth marketing.

In the meantime, use these snapshots of the youth market to help your organization reach out to existing and new clients, build your case for internal resources, and fine-tune new business proposals.

EPM publishes a wide range of newsletters, research studies and other business information for marketing professionals. You can sign up for any of our free e-letters here. You can always opt out. And we promise not to rent or sell your e-mail address.

See sample issue below.

Volume 2 Issue 9
September 10, 2008

1.	Babysitters earn an average $5.37 an hour in 2008. The going rate in the 1980s was $3.00, says C&R Research.
2.	48% of drivers aged 18-24 admit to texting while driving, according to legal information Web site Findlaw.com.
3.	Half of 13-19 year olds have considered becoming a teacher (49%), 42% have thought about joining the military, 33% about serving in government, and 20% have thought about running for public office, according to Horatio Alger Association.
4.	About a third of those younger than age 25 (34%) say they get no news on a typical day, up from 25% in 1998, according to the Pew Research Center.
5.	70% of teens use their cell phones to take photos and videos, an 11 point increase over 2006, reports Sulake, parent company of virtual world Habbo Hotel.

Youth Markets Alert (YMA) identifies the latest trends among U.S. children, tweens and teens. Download a free sample issue to discover how twice-monthly case studies, research, contacts, and industry sector analysis connect you with young Americans' $200 billion in spending power.

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	YMA Datafile Info: Editor: Larissa Faw lfaw@epmcom.com Publisher: Ira Mayer imayer@epmcom.com YMA Datafile is an EPM Communications, Inc. service. (c) Copyright 2008 EPM Communications, Inc. http://www.epmcom.com

Fast facts to target your marketing messages with precision.

	RA Datafile. Research on consumer behavior
	MEM Datafile. Stats about Hispanic, Black and Asian Americans
	YMA Datafile. Data about children, tweens & teens
	EML Datafile. Profiles of entertainment & media use
	MTW Datafile. Facts about women

	TLL Daily Advisor. Licensing business news, data, and contacts

	EPM Marketing Advisor. Trends to guide your advertising & promotions

	Mayer On Marketing. Ira Mayer's insights on marketing

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