Hispanic, Black & Asian Trends & Data
Hispanic, Black, and Asian Americans wield $1.6 trillion in buying power. Equally important, though, is the degree to which these emerging majorities drive many of the trends shaping mainstream culture. Learn how these groups' attitudes influence their own purchase decisions as well as the consumer choices of the general market.
Newsletter
   
Research Alert. Stay up-to-the-minute on consumer behavior and attitudes with this twice-monthly newsletter packed with key data. Each article and abstract includes source information for quick follow-ups. Plus, you get consumer data on Black, Hispanic, and Asian Americans.
Featured Product
   
Hispanic Marketing: Addressing Acculturation. Understand how acculturation impacts your new product introductions, positioning, advertising and marketing to today’s 47 million U.S. Hispanics, who account for almost $1 trillion in buying power.
Research Reports
   
All About Women Consumers. This comprehensive annual almanac gives you a subject-by-subject overview of women's attitudes, behavior and consumer preferences.
Little Black Book of Research Resources. This vastly expanded and updated edition includes short blurbs identifying each company's or organization's specialty or area of concentration. It also includes an Index by Subject to help put you in direct contact with the specific sources you need.
Fast facts to target your marketing messages with precision.
RA Datafile. Research on consumer behavior
MEM Datafile. Stats about Hispanic, Black and Asian Americans
YMA Datafile. Data about children, tweens & teens
EML Datafile. Profiles of entertainment & media use
MTW Datafile. Facts about women
TLL Daily Advisor. Licensing business news, data, and contacts
EPM Marketing Advisor. Trends to guide your advertising & promotions
Mayer On Marketing. Ira Mayer's insights on marketing
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