As entertainment-linked promotions become more widely used, it's critical for marketers to understand why some succeed and others are all-out disasters. After all, you wouldn't remake a movie that bombed. So why risk recreating a promotion that flopped the first time?

EPM's Entertainment Marketing products take you behind the scenes with the world's most successful entertainment marketers. Whether through our strategy-filled twice-monthly newsletter, contact-loaded annual directory or networking-packed annual conference . . . you'll find the information and people you need to succeed.