Digital Out-of-Home Media

All-New Special Report On Digital Out-of-Home Media

Digital Out-of-Home Media details current and prospective offerings for point-of-purchase screens in supermarkets and other retail locations; using digital screens to catch the eyes of passers-by in transit terminals, at malls, on sidewalks & highways; capturing the attention of captive audiences in cabs, the office, at the gym, and in the air; and exploiting the unique characteristics of bar and nightlife venues, arenas and cinemas.

More people say digital signage catches their attention than any other medium, including TV, the Internet, newspapers and magazines.

Yet as recently as 2006, running an ad on high definition TVs in supermarkets, malls or arenas existed largely as an experimental blip off most marketers' radar.

Today, ever-lower technology costs make it easy for start-ups to hang server- or satellite-connected screens in every conceivable location, from cinema lobbies to the service islands of gas stations. This is a $1 billion business already, and growing exponentially.

Digital Out-of-Home Media demonstrates how brand marketers, entertainment companies, retailers and others can take advantage of a key benefit of digital out-of-home media: the geographic location of these screens ensures highly targeted ad delivery - and makes it difficult, if not impossible, to ignore the ads on them.

Of course these networks' novelty in the advertising landscape is at once a blessing and a curse. The novelty leads to exceptionally high viewer involvement, with 36% of adults taking action as a result of digital ads - and 51% of 18-24 year olds doing so.

On the other hand, finding the right person at a company to implement a digital out-of-home campaign remains the greatest single challenge for clients, agencies, and network sales reps alike. Digital Out-of-Home Media solves your "who" challenges instantly with complete contact information for more than 100 key players among network & service providers; network aggregators; agencies experienced in digital out-of-home campaigns; research firms & consultants; and trade groups.

Learn what you need to know to be a player in the digital landscape today.

Published September 2008; 42 pages. $349 ($249 for subscribers to any EPM paid subscription newsletter).

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