Digital Out-of-Home Media

The Marketers Guide To Digital Out-Of-Home Media

Table Of Contents

What And Where Is "Digital Out-Of-Home"?
Campaign Considerations
Where Is The Money Coming From?
Fig. 1.1: Top Ten Out-Of-Home Advertising Categories
Fig. 1.2: Consumer Impressions Of Advertising Media
Surveying The Landscape
What's Next?
Fig. 1.3: Percentage Of People Who Take Action As
A Result Of Digital Signage Ads
Supermarkets, Malls And Retail:
Screens At The Point Of Purchase
The Aggregator's Role
Key Considerations
Selected National Retailers With In-Store TV Networks
Catching The Eye Of Passers-By:
Transit Terminals, Malls, Sidewalks And Highways
Key Considerations
Recent Advertisers And Venues
Captive Audiences:
From The Office To The Gym, The Plane To The
Taxi (And The Gas Pump)
Government Oversight?
Key Considerations
Recent Advertisers And Markets/Venues
Bars And Nightlife Venues:
From Static To Haptic
Fig. 1.4: Marketing With TV In Bars: An Audience Profile
Key Considerations
Recent Advertisers And Promotions
Arenas: A New Alternative
Key Considerations
Recent Arena Advertisers And Promotions
Cinemas:
Out-Of-Home Theater
Fig. 1.5: Cinemas' Advertising Revenues
Fig. 1.6: Cinema Advertisers By Type
Key Considerations
Recent Cinema Promotions
Directory Of Digital Out-Of-Home Contacts
Networks & Service Providers
Network Aggregators
Agencies
Research Firms & Consultancies
Trade GroupsThe Marketers Guide To Digital Out-Of-Home Media

Table Of Contents

What And Where Is "Digital Out-Of-Home"?
Campaign Considerations
Where Is The Money Coming From?
Fig. 1.1: Top Ten Out-Of-Home Advertising Categories
Fig. 1.2: Consumer Impressions Of Advertising Media
Surveying The Landscape
What's Next?
Fig. 1.3: Percentage Of People Who Take Action As
A Result Of Digital Signage Ads
Supermarkets, Malls And Retail:
Screens At The Point Of Purchase
The Aggregator's Role
Key Considerations
Selected National Retailers With In-Store TV Networks
Catching The Eye Of Passers-By:
Transit Terminals, Malls, Sidewalks And Highways
Key Considerations
Recent Advertisers And Venues
Captive Audiences:
From The Office To The Gym, The Plane To The
Taxi (And The Gas Pump)
Government Oversight?
Key Considerations
Recent Advertisers And Markets/Venues
Bars And Nightlife Venues:
From Static To Haptic
Fig. 1.4: Marketing With TV In Bars: An Audience Profile
Key Considerations
Recent Advertisers And Promotions
Arenas: A New Alternative
Key Considerations
Recent Arena Advertisers And Promotions
Cinemas:
Out-Of-Home Theater
Fig. 1.5: Cinemas' Advertising Revenues
Fig. 1.6: Cinema Advertisers By Type
Key Considerations
Recent Cinema Promotions
Directory Of Digital Out-Of-Home Contacts
Networks & Service Providers
Network Aggregators
Agencies
Research Firms & Consultancies
Trade Groups