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The Entertainment, Media & Advertising Market Research Handbook

The 2009 Entertainment, Media & Advertising Market Research Handbook

By: Richard K. Miller & Associates

The Entertainment, Media & Advertising Market Research Handbook helps you identify new business opportunities, forecast market potentials, and assess competitive positions in established entertainment and media markets.

The Handbook evaluates each sector of the media and advertising markets, including such key topics as:

  • Television
  • Radio
  • Consumer Magazines
  • Sports Marketing
  • Online Advertising
  • Video Games
  • and more

This Tenth edition presents all-new current market statistics from hundreds of sources, revised forecasts, identifies new trends, and offers a look at the impact of emerging technologies on the future of entertainment. You'll also get profiles of leading media companies and over 200 website links to additional resources.

Tenth Edition, Published October 2008, 184 pages, $385.

To ORDER NOW, please call Riva Bennett at (212) 941-0099.
PRODUCTS List Price Subscriber Price  
Entertainment Media $385.00 $335.00
 
   
Fast facts to target your marketing messages with precision.
RA Datafile. Research on consumer behavior
MEM Datafile. Stats about Hispanic, Black and Asian Americans
YMA Datafile. Data about children, tweens & teens
EML Datafile. Profiles of entertainment & media use
MTW Datafile. Facts about women
TLL Daily Advisor. Licensing business news, data, and contacts
EPM Marketing Advisor. Trends to guide your advertising & promotions
Mayer On Marketing. Ira Mayer's insights on marketing
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