New 2012 Edition - Now Available!

The 157 million women in the United States constitute 51% of the population and spend more than $4 trillion annually. They outnumber men in the workforce and at college. They are the acknowledged decision makers and shoppers in most households.

All About Women Consumers tells you how women spend their leisure time, what they think about their work-life balance, how many pairs of shoes they own, how they handle their finances, and much, much more. What they buy, where they shop, how cosmetics, apparel, and food/beverage marketers reach them. All About Women Consumers gives you the data, analysis, and insight you need to successfully market to women.

• Extend your reach by learning the best ways to connect with women — which screens they watch, which social media they use, who influences them, and which marketing tactics they prefer.
• Pinpoint the data you need to build your case for new buyers, vendors, and investors.
• Integrate the findings reported from hundreds of sources into your proposals, reports, and presentations. And use the complete contact information provided so you can instantly dig deeper.
• Detect consumer trends in apparel, health/beauty, finance, media, retail or any of more than two dozen categories that are likely to impact the way you do business in the coming months and years.
• Track changes in consumer lifestyles to bolster your new product development efforts.
• Identify the companies you want to partner with for your marketing to women campaigns — and find the key marketing contacts at those firms.

All About Women Consumers tracks women’s shopping behavior, interests, and media use. You receive detailed, authoritative demographic and psychographic data about every aspect of their lives. And, through cogent analysis of the statistics, and original reporting on many industry segments, you’ll discover the best strategies for effectively marketing to women.

Order your copy of All About Women Consumers today and boost your share of this $4+ trillion market.

Give everyone in your company access to this report through a Multi-User PDF. A Multi-User PDF can be shared with every employee at your company in all locations (it may not be distributed outside of your company, or through membership organizations).