New 2011 Edition - Now Available!

Women a minority?

Hardly.

The 156 million women in the United States constitute 51% of the population, spending more than $4 trillion annually.

Women outnumber men in the workforce and on college campuses.
Women are the acknowledged decision makers and shoppers in most households.

Nearly eight in 10 say that their opinion determines their families' financial decisions. And more than half are the primary person responsible for paying household bills.

Despite all that, women are still often considered secondary to men in advertising messages, income, product design considerations, and services.

All About Women Consumers delves into women's mindsets to track their shopping behavior, insights, and media usage. You'll use the statistics, analysis, and advertising and promotion case studies to get ahead of the trends and create more impactful marketing messages.

Use All About Women Consumers to…

• Pinpoint the data you need to support new business proposals, reports, and presentations. These statistics are aggregated from more than 100 sources, and come with complete contact information, so you can instantly dig deeper for the numbers you want.
• Detect consumer trends in your marketplace — whether apparel, health/beauty, finance, media, retail or any of more than two dozen categories — that will ensure your marketing is relevant to todayís woman.
• Track changes in consumer lifestyles and demographics to bolster your new product development efforts.
• Identify the companies you want to partner with for your marketing to women campaigns — and find the key marketing contacts at those firms. All About Women Consumers gives you 42 capsule case studies with more than 70 contacts everywhere from Clorox to Ninetendo, OWN to Crate & Barrel, Skyy Vodka to Kraft.

"While women may still live in a man’s world," writes Larissa Faw in the introduction to this annual compendium, "thankfully, they aren’t shy in expressing what they want."

"Some companies do a better job than others in listening to their requests. In general, women point to grocery stores, hotel operators, and cell phone companies as doing an effective job of addressing their needs. They say fast food chains, apparel brands, and beauty companies need to do a better job."

Order your copy of All About Women Consumers today and boost your share of this $4+ trillion "minority" (Ha!) market.

Multi-User PDF Available For Corporations

Give everyone in your company access to this report through a Multi-User PDF. A Multi-User PDF can be shared with every employee at your company in all locations (it may not be distributed outside of your company, or through membership organizations).

Published January 2011, 159 pages including 154 charts, tables and graphs, plus, a 9-page index.