The 30 million U.S. teens aged 13-19 wield more than $200 billion in buying power — and represent the perfect storm for marketers.

Teens are receptive to cutting edge, creative products and advertising. Teen Spending & Behavior gives you all the numbers you need when crafting teen-targeted marketing programs; developing tie-in opportunities for advertisers, retailers, media companies, and brand marketers; and for securing internal resources.

Teen Spending & Behavior reveals how much spending money teens have, where it comes from, and what they spend it on. This report gives you the most current data on how teens spend their time, what their media preferences are, who they influence and who influences them.

This original analysis of data from more than 35 sources immerses you in the teen lifestyle so you can follow the lead of teen-favorite brands — from iPod, Google, and Target to Reese’s Peanut Butter Cups and Subway.

With Teen Spending & Behavior you’ll learn: 

• Which items teens buy in a week
• Where teens get their money
• How teens earn money
• When and why teens save

Teen Spending & Behavior takes you deep inside today’s teen mindset — delivering the data and insight that will guide you to the right decisions about what, how, when and where to market to teens.

Published September 2011. 44 pages including 57 charts, tables and graphs.

Share Teen Spending & Behavior throughout your company or agency with a Multi-User edition. See pricing below.