Licensing is an increasingly global business, with the biggest growth opportunities in emerging markets such as Brazil, China, India, the Middle East, and South Africa. But navigating the international waters of this $149.77 billion market is challenging: demographics, politics, retail infrastructure, media penetration, and economics all contribute to determining which territories will work for you.

International Licensing: A Status Report delivers in-depth profiles of licensing activity in 44 countries. You get:

• Retail sales estimates by type of property, product category and geographic source
• Per-capita spending data
• Key retail players by territory
• Analysis of licensing tactics that work best in each market
• How the Internet, mobile technology and social media are changing the licensing business worldwide

Inside International Licensing you will find 197 charts, graphs, and tables with exclusive licensing data developed by the editors of The Licensing Letter and available nowhere else. You'll discover shares of entertainment/character, fashion, sports, corporate trademark and art licensing by territory, along with demographic and media penetration figures that will guide your licensing strategy:

• Is direct-to-retail (DTR) the way to go?
• Where are indigenous properties taking off?
• How successful are multi-national retailers in expanding to new territories?
• To what degree does the U.S. dominate the world licensing stage?
• Which property types and product categories are strongest in each market?

PLUS, your copy of International Licensing includes, FREE, 29 spreadsheets with key retail sales estimates by territory, so you can analyze the numbers as you need to.

Whether you own or represent licensed properties, or manufacture licensed merchandise, International Licensing delivers the numbers and insight you need to succeed in new markets and boost the profitability of your existing programs.

Published September 2010, 324 pages.

Shipped FREE via FedEx anywhere in the world.

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