A comprehensive business guide for property owners, manufacturers and their agents. Whether you're a beginner or veteran, you'll rely on the Licensing Business Handbook for the tools you need to build new revenue streams and profit centers.

This well-organized guide shows you how to make money through licensed characters, teams, logos, trademarks, celebrities, events, fashion labels, likenesses and designs.

Plus, you'll learn how to:

• acquire properties that fit your goals
• extend product lines with minimal investment
• bring an existing consumer base to your product
• and much more.