2012 Edition and June 2013 Supplement
Join the winner's circle in the $21.7 billion worldwide sports and collegiate licensing business.
The Licensing Letter Sports Licensing Report provides quick-reference rundowns of the teams in each league; licensees lists; attendance data; media profiles; marketing strategy; and retail sales data. You'll have all the hard numbers and contacts you need whether you are a long-time player, or a rookie first breaking into the big leagues.
To capitalize on this explosive market, you need a deep understanding of the leagues and organizations that comprise the sector. The Licensing Letter Sports Licensing Report reveals:
- Which merchandise categories are the best sellers for which leagues. You'll have all-new Licensing Letter breakdowns for the major U.S. leagues, so you can align the right products with the right sports.
- Who the key manufacturers are, and which sports they license - so you can enhance your offerings and distribution.
- When exclusivity is worth a premium - so you get the best return on your investment.
- Where the key international growth opportunities are for U.S.-based and other leagues, sports organizations, and athletes.
Sports licensing generates over $1 billion in royalty revenue annually. Order The Licensing Letter Sports Licensing Report today to assure your place in the winner's circle.
Published October 2012 and June 2013 supplement.