Don't Be Surprised — Be Prepared!

Are you ready to capitalize on the next Power Rangers, Rubik's Cube or Hula Hoop?

Discover how to manage fads — even turn them into franchises — with this exhaustive research report. The EPM Fad Study demonstrates that fads have common business cycles and critical characteristics that you can exploit.

Whether you have a new property you want to market… you're looking to extend the life of an existing property… or you want to link an independent advertising or marketing campaign to The Next Big Thing, you'll benefit from advice on financial risk, timing, inventory management and much more.

The EPM Fad Study is based on original research into the history of more than 100 fads, and includes case studies for 74 American fads in the 20th Century. Author Karen Raugust distills these histories — from Mah—Jongg (1920s) to Davy Crockett (1950s) to Nehru jackets (1960s) to virtual pets (1990s) — to develop a unique theory on fads — and how they differ from trends.

You'll never know where the next fad will come from, but with The EPM Fad Study you'll know what to do when it hits.

Now reissued in PDF format

MULTI—USER PDF AVAILABLE FOR CORPORATIONS
Give everyone in your company access to this report through a Multi—User PDF. A Multi—User PDF can be shared with every employee at your company in all locations (it may not be distributed outside of your company, or through membership organizations).