Tap into a wealth of online shopping statistics to better target your customers.

Online shoppers want to browse, compare, save and buy — and the increasing popularity of smartphones will only accelerate that trend. This is true at all levels of the economic spectrum, with the affluent, too, making more and more of their purchases online.

Profiles Of The U.S. Online Shopper delivers the data you need to identify rapidly evolving online shopping trends. You'll use these numbers and our exclusive analysis of the data to adjust your marketing strategy to attract these sophisticated comparison shoppers — and keep them coming back.

In Profiles Of The U.S. Online Shopper you'll learn:

• The dollar value for a brand when a Facebook user becomes a follower
• How many online women read and post comments about brands on social networks
• The percentage of smartphone owners who have made a purchase from their device
• The frequency with which women shop online
• How online shopping reassures consumers they're getting the best deal
• Gender differences, by product category, for online shopping

Profiles Of The U.S. Online Shopper, from the editors of Research Alert, draws primary data from 37 sources to construct a detailed portrait of today's online consumer. Agencies, brand marketers, retailers, manufacturers and others will use this report to develop online shopping applications that address where, when, how, and why consumers shop online; what they expect from the experience; and what their interactions are in key product categories and with favorite brands.

Published November 2010, 36 pages, 38 charts, tables and graphs of online shopping statistics.

Print or Single-user edition $479 ($379 for subscribers to any EPM paid newsletter) or give everyone in your company access to this report through a Multi-user PDF.