By Richard K. Miller & Associates
Guide your tourism development with this analysis of traveler activities, online travel planning, and promotional strategies.
The 2013-2014 Travel & Tourism Market Research Handbook is a strategic business planning resource for executives in all travel and tourism organizations, state travel offices, convention and visitor bureaus, and corporations in all sectors of the travel and tourism business. Colleges and universities will use this desktop reference for their hospitality, hotel management, and tourism programs.
With a thorough and in-depth assessment of the travel market, this report covers such key topics as air travel, business travel, arts tourism, beaches, cruises, cultural and heritage tourism, economic impact of travel, fairs and festivals, hotels and resorts, leisure & family travel, nightlife, parks, performing arts, recreational activities, seasonal travel, spas, spectator sports, theme parks, traveler shopping, and more.
The handbook presents visitor and expenditure statistics for major cities and tourist destinations based on proprietary survey data.
Over 3,500 website links — directly embedded into the electronic edition — will direct you to additional market research information and other resources.
Published February 2013, 637 pages.