Let our panel of experts help you define the opportunities in extending food/beverage, restaurant, and non-food properties into various food categories, and in acquiring licenses for food and beverages.
SPEAKERS (see Speaker Bios):
- Karen Raugust, TLL Special Projects Editor
- Bill Cross, Broad Street Licensing
- Susie Frausto, Jel Sert
- Stu Seltzer, Seltzer Licensing Group
TOPICS COVERED INCLUDE:
- $249; $199 for TLL members.
- To receive the audioconference FREE, go to www.epmcom.com/foodbev to purchase TLL's Food/Beverage Licensing Report ($795; $695 for TLL members).
- Common misperceptions when licensors and manufacturers enter the food/beverage market;
- Unique characteristics of distribution in supermarkets;
- Outlooks on co-branding;
- The role ingredients play in formulating deals;
- Competition from national and private label brands.
Your MP3 will be emailed to you next business day.
|SPEAKER BIOS: |
| ||Karen Raugust serves as Special Projects Editor for EPM Communications and The Licensing Letter. She has written several books and reports for EPM, including The Licensing Business Handbook (currently in its 7th edition), The Licensing Letter Food/Beverage Licensing Report, and The EPM Fad Study, among many others. In addition to her work with EPM, Karen is a freelance writer and editor and has contributed to more than 50 publications, ranging from Publishers Weekly (where she is a Contributing Editor) and Art & Antiques to Animation Magazine and Supermarket News. She is based in Minneapolis. |
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| ||Bill Cross, VP Restaurant & Food Brand Licensing, spearheads business development for the agency. Over his many years in licensing, he has developed and negotiated award-winning licensing partnerships across a wide variety of consumer and B2B product categories and industries. Bill joined the agency from the world of public relations and marketing, consulting for clients in the licensing, sporting goods, travel, and computer software fields. He oversees BSLG's blog "Food Business News," writes about the food and restaurant industry for a variety of publications and is a frequent speaker at industry conferences and seminars. |
In his former life, Bill was a journalist covering economic and consumer trends in Asia for publications including The Wall Street Journal, New York Times, Boston Globe, Money Magazine and Chicago Tribune. He holds an M.Phil in Comparative Literature from Yale University and a B.A. in German from University of California, Santa Barbara.
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| ||Susie Frausto has worked for food companies in the consumer packaged goods industry for almost 15 years. She is currently VP Marketing at The Jel Sert Company, a leading manufacturer of freezer bars, powdered soft drinks, and dessert mixes. Susie oversees the Jel Sert portfolio of both branded and licensed products. |
During her tenure at Jel Sert, Susie has worked with over a dozen licensors to commercialize food and beverage items for more than 20 branded properties. Jel Sert’s current roster of licensors includes Dr Pepper Snapple Group, Hershey’s, Jelly Belly, Just Born, Sunkist, Arnold Palmer, and many other companies.
Susie’s previous food experience includes ConAgra Foods and Favorite Brands International. She has a BA in English and Journalism from the University of Wisconsin-Madison and an MBA from the University of Notre Dame. She has also worked in advertising and public relations for both Leo Burnett and Kraft Foods.
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| ||Stu Seltzer: A specialist in brand licensing, partnership marketing, and strategic alliances, Stuart is an expert in analyzing, crafting, and securing partners for clients such as Unilever, Safeway, and Starwood Hotels. His extensive first-hand knowledge of the licensing business and skills as a negotiator were developed while managing the licensing for Yves Saint Laurent of America and at the DC Comics division of Warner Bros. He has helped many national companies and brands including Chef Boyardee, Evenflo, and Kraft Foods reap the best possible return on their marketing investment. |
Stuart is in his eighth year as an adjunct professor at New York University, where he teaches a 3-credit course on brand licensing. He has also served on the board of the Licensing Industry Merchandisers Association (LIMA) for six years. Early in his career Stuart honed his analytical ability while working as a CPA at Arthur Andersen & Co. He is a graduate of Lehigh University and holds an MBA from Columbia Business School.