SAVE 10% ON NEW REFERENCE LIBRARY

Find answers to your consumer research queries instantly with this 4-volume reference library — and save 10% when you order the set by December 31, 2011. Or you can purchase individual copies of any of these reports for immediate delivery (free shipping and handling for printed copies; PDFs are available for instant download).

$1386 discount price/$1206 member discount price. Originally $1540 cover price/$1340 member price.

Consumer Behavior, 2012 Edition. Consumers spend $10 trillion annually. Discover who (for 25 demographic groups) spends how much (by household) on what (food, healthcare, leisure, more), where (retail, online), and how (preferred payment methods). Use this extensive data and analysis to expand into new markets, extend existing offerings, and capture new customers.

Sports Marketing, 2012 Edition. This clarion assessment of the $400 billion sports marketplace covers 15 categories of spectator sports, 116 major league sports franchises, sports participation, sporting goods, sports-related travel, collegiate sports, women’s professional sports, and the minor leagues. Ad agencies, pro sports teams, agents, and university sports management programs use the statistics here to build sales and reputations.

Entertainment, Media & Advertising Market Research Handbook, 2012 Edition. Find all the facts you need about how audiences consume film, home entertainment, live performances, local advertising, magazines, mobile media, news media, newspapers, outdoor advertising, place-based video advertising, radio, recorded music, television, the Internet, and video games. Plot your marketing strategy as you expand the reach of your content across platforms.

Travel & Tourism Market Research Handbook, 2011-2012. Guide your tourism development with this analysis of traveler activities, online travel planning, and promotional strategies. The Handbook reveals critical data you'll integrate into reports and presentations about air travel, arts tourism, cruises, cultural and heritage tourism, economic impact of travel, hotels and resorts, leisure & family travel, and more.