How do the various media pipelines for information and entertainment fit into consumers' lives? How and when do Americans use multiple media at the same time? Which media work best when TV is the primary focus? When online is the focal point? Mobile? Print?

Profiles Of The U.S. Simultaneous Media User includes 55 charts with hard data illuminating how multiple media play into people's lives. How simultaneous media use feeds consumer interest in a subject, and how it deepens their level of engagement.

Everyone finds their own specific media mix that suits them. Profiles Of The U.S. Simultaneous Media User shows you:

• Where to budget your primary advertising and marketing dollars — and how to structure complementary media support based on which media platforms suit specific needs, interests, and physical environments.
• Which lifestyle factors you need to account for depending on the day of the week, time of the day, type of information/entertainment accessed, the degree to which it's a solo or shared experience, and other considerations.
• How to build promotion campaigns that acknowledge the differences in how adults and children differ in their simultaneous media use. (Hint: Adults rarely tie related media use together in one sitting, while children often do.)
• When race/ethnicity, age, sex, and household composition help determine how media are used.

Because so much of the new media environment involves interaction and participation, simultaneous media users are actually involved in a more personal way with the content than they were when they were simply consuming it in one passive medium. Profiles Of The U.S. Simultaneous Media User provides concrete evidence of this deeper connection.

Published February 2011; 75 pages; 55 charts, graphs and tables.