Tween Sensibilty, Spending And Influence immerses you in the tween lifestyle with the latest data and analysis curated from 52 top-flight sources. Included in this comprehensive report are five essays supported by data and examples demonstrating how marketers reach tweens.

Tweens' spending patterns are as varied as tweens themselves. For marketers, finding the right way to reach them is complicated by the need to appeal to both tweens and their parents. And those parents can range in age from 20-somethings to 60-somethings.

This all-new 2013 edition of Tween Sensibility, Spending And Influence is your guide to the complex, lucrative tween market. This comprehensive report:

• Provides critical insight into tween lifestyles so you can develop advertising and marketing campaigns that take advantage of their media habits, play patterns, back-to-school shopping, and more.
• Demonstrates strategies for targeting your marketing to both child and parent.
• Delivers the data you need about tweens' social media use, video viewing habits, and apps preferences.
• Guides you to who tweens influence - and who influences tweens.

Tweens are 21 million strong, spend an estimated $30 billion annually, and influence $150 billion of their parents' spending. One-click shopping is the norm in their lives. Google answers their questions, homework and otherwise. And the iPhone has been in existence for at least half of their lives.

Tween Sensibility, Spending And Influence reveals:

• How much spending money tweens have and how and where they spend it
• When to address tweens as children and when to communicate with them in a more adult-like fashion
• What tweens do with their time, online and off.

Published October 2012, 48 pages including 57 charts, tables and graphs. $299 ($199 for subscribers to any EPM paid subscription newsletter).

Share Tween Sensibility, Spending And Influence throughout your company or agency with a multi-user edition.