He cooks, he cleans, he cares about how he looks, he wants to get married, he takes care of the kids — and does it all while watching TV, surfing the Web, downloading music, and listening to his iPod. With so many things vying for the American man's attention you need to know where he is, what he's doing and what he really cares about to get your marketing message through.

With 101 Charts About Men you get a clear picture of the lifestyle and buying habits of the new American man in one desktop reference.

EPM editors distilled thousand of facts from more than 40 sources into 101 easy-to-read charts and graphs. Plus, you'll find exclusive new research conducted by EPM on media, live sporting events, shopping, hobbies, and interests.

Published October 2008, 129 pages