Get vital, credible facts on consumer behavior, spending, attitudes, and demographics.

No matter what industry you’re in, or which aspect of consumer behavior you’re investigating, the Research Alert Yearbook — in print, or searchable PDF — brings you vital, hard-to-find, credible facts on consumer behavior, spending, attitudes and demographics.

Scan The Yearbook by subject — 30 in all — for a broad overview of important trends. Then find the precise numbers you need to:

•  support your marketing presentations
•  boost the impact of your proposals
•  convince senior management and clients to provide critical resources.

In one convenient volume, you’ll have fast access to findings from more than 600 reports, studies, polls and focus groups, all organized by topic and fully indexed. You get the critical intelligence you need to maximize the impact of your advertising and marketing campaign.

You get our analysts' interpretation of the data showing what consumers are thinking, what they're doing, and where they're spending their time and money.

You'll find complete source information for each entry so you can follow up when you need to drill down on a specific topic. Plus, hundreds of easy-to-read charts, tables and graphs provide instant reference points for your proposals, sales materials, and business development projects.

ANALYSIS YOU CAN TRUST

The data in the Research Alert Yearbook are drawn from the pages of the respected EPM newsletters Research Alert, Youth Markets Alert, and Entertainment Marketing Letter.

MULTI-USER PDF AVAILABLE FOR CORPORATIONS

Give everyone in your company access to this report through a Multi-User PDF. A Multi-User PDF can be shared with every employee at your company in all locations (it may not be distributed outside of your company, or through membership organizations).

Published February 2011, 360 pages including 600+ charts, graphs and tables, plus, a 16-page index.