Consumer Products Licensing
Consumer products licensing is a $149.77 billion business that's unlocking vast opportunities for marketers worldwide. EPM Communications, Inc. is proud to publish the industry's leading news sources … and a wide variety of books, directories and special reports that guide you through this lucrative business.
Newsletter
   
The Licensing Letter. Since 1977, the indispensable tip sheet for savvy executives — and the exclusive source of detailed industry sales data. Find new business leads and ways to outperform competitors with insider strategies and more.
Directory
   
EPM Licensing Letter Sourcebook. The must-have reference for consumer products licensing executives, The EPM Licensing Letter Sourcebook provides instant access to more than 3,800 licensing decision-makers worldwide, representing over 9,000 properties
Research Reports
   
International Licensing: A Status Report. From global trends to regional licensing activity within various property types and product categories, you'll discover hard-to-find facts and figures on the licensing business in 44 countries.
The Licensing Letter Royalty Trends Report. This exclusive report gives you an extensive look at trends for royalties, guarantees and advances for every property type and product category, including analysis of the key business factors that affect them.
Retail Pricing of Licensed Vs. Non-licensed Merchandise. This report gives manufacturers of licensed products and owners of intellectual property proof of how valuable licensing is. And it demonstrates for retailers how licensed goods give them the added margins they so desperately need in this recession economy.
Licensing Business Handbook. A comprehensive business guide for property owners, manufacturers and their agents.
TLL's Licensing Business Databook. Now you can have all the critical licensing business numbers you need at your fingertips with this one-of-a-kind resource.
The EPM Licensing Metrics Report. Quick: Can you justify your licensing program's success in 5 PowerPoint slides or less? Your answer needs to be "Yes."
The Licensing Letter Sports Licensing Report. 69-page analysis of $17.5 billion business profiles major leagues and sports organizations and provides extensive licensee contact information.
The EPM Fad Study. Discover how to manage fads — even turn them into franchises — with this exhaustive research report.
Audio Conferences
   
How To Protect Your Company When A Licensor, Manufacturer Or Retailer Goes Bankrupt. Panel Discussion Now Available As MP3
Protecting Your License In A Recall: A Crash Course In Crisis Management For Licensing Professionals . 90-Minute CD-ROM protects and prepares you in case of disaster
Top 10 Licensing Metrics That Matter To Your CEO. This event took place on Wednesday, April 30, 2008 Order the Audio Conference CD-ROM and Companion Report!
 
Fast facts to target your marketing messages with precision.
RA Datafile. Research on consumer behavior
MEM Datafile. Stats about Hispanic, Black and Asian Americans
YMA Datafile. Data about children, tweens & teens
EML Datafile. Profiles of entertainment & media use
MTW Datafile. Facts about women

TLL Daily Advisor. Licensing business news, data, and contacts

EPM Marketing Advisor. Trends to guide your advertising & promotions

Mayer On Marketing. Ira Mayer's insights on marketing

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