International Licensing: A Status Report
New 5th Edition

From global trends to regional licensing activity within various property types and product categories, you'll discover hard-to-find facts and figures on the licensing business in more than 30 countries. You'll learn about general business factors such as trade, economic status, political environment, media support, retail systems and infrastructure, which determine the risk and create the context in which licensing is done.

You will get exclusive data available nowhere else on the size and share of the licensing business in various territories including: retail sales of licensed merchandise by territory; per-capita retail sales of licensed merchandise; shares of entertainment/character, sports, fashion and corporate trademark licensing by territory; and much, much more. All the critical information you need to develop market entry strategies or fine-tune existing arrangements.