Licensing Business Handbook

Seventh Edition - Revised 2008

A comprehensive business guide for property owners, manufacturers and their agents. Whether you're a beginner or veteran, you'll rely on the Licensing Business Handbook for the tools you need to build new revenue streams and profit centers.

This well-organized guide shows you how to make money through licensed characters, teams, logos, trademarks, celebrities, events, fashion labels, likenesses and designs. PLUS: How to acquire properties that fit your goals … Extend product lines with minimal investment … Bring an existing consumer base to your product … And much more.

Seventh edition revised February 2008, 276 pages, $69.95 ($63.95 for subscribers to any EPM newsletter)