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The EPM Licensing Metrics Report
Licensing Metrics: How To Measure The Success Of Consumer Products Licensing Programs
Quick: Can you justify your licensing program's success in 5 PowerPoint slides or less?
Your answer needs to be "Yes."
In today's uncertain economic times, you need to be able to quickly measure — and clearly
communicate — the value of licensing to your company's overall financial and marketing picture. Otherwise, as corporate
budgets tighten, your licensing program could be marginalized or eliminated from the picture entirely. |
Licensing Metrics, the breakthrough new report from the publishers of The Licensing Letter, will show
you how to:
- set realistic objectives that will help you manage the expectations of your licensing partners and C-level bosses
- build an iron-clad case for your existing licensing program
- secure buy-in for your new licensing initiatives.
Based on the contributions of scores of senior executives in all sectors of the licensing community,
this first-ever folio of today's most frequently used licensing metrics will give you the bottom-line numbers and convincing
"talking points" needed to tell a compelling profit story about your licensing program.
Here's how to use this actionable report to your immediate advantage:
- Scan and select the metrics that reflect your licensing program objectives. While we've captured the Top 37 Licensing
Metrics, you'll only need a handful to tell your story. You can select the most relevant measures from 3 categories:
- Financial performance
- Impressions and brand awareness
- Brand value and consumer relationships
- Plug in Your Own Numbers by using the easy-to-follow real-world examples. Many of the metrics can be applied easily
with numbers you have readily available … or with input from your licensees or brand team.
In no time, you can create a clear snapshot of your licensing success story so that management instantly
recognizes its bottom line and marketing impact.
Published April 2008, 41 pages, 32 charts, tables and graphs, $249 ($199 for subscribers to any EPM print newsletter.)
Share These Licensing Metrics Company-Wide
Multi-User PDF Available for Corporations
Give everyone in your company access to these indispensable licensing metrics through a Multi-User PDF.
A Multi-User PDF can be shared with every employee at your company in all locations (it may not be distributed outside
your company or through membership organizations).
Firsthand Licensing Insights
By Seasoned Pros from General Mills and M&Ms
Authors Leigh Ann Schwarzkopf and Lynn Scott, who worked on "Licensing Metrics" with Karen Raugust and the editors of
The Licensing Letter, bring a wealth of first-hand experience in the corporate demands on licensing programs. Partners
in Project Partners Network today, Schwarzkopf is former Manager of Corporate Licensing at General Mills, while Scott
is former Licensing Director at M&M/Mars Snack Foods. Raugust, former Executive Editor of The Licensing Letter,
is author of "The Licensing Business Handbook" and nine additional books and research studies for EPM.
Instant download and print editon available now. |
Order the Companion Audio Conference CD-ROM:
Top 10 Licensing Metrics
That Matter To Your CEO
This event took place on Wednesday, April 30, 2008
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