Protecting Your License In A Recall: A Crash Course In Crisis Management For Licensing Professionals

90-Minute CD-ROM protects and prepares you in case of disaster

MATTEL/FISHER-PRICE/RC2 RECALLS SEND
LICENSING EXECUTIVES SCURRYING TO SEE
IF THEYíRE SUFFICIENTLY PROTECTED

Thomas, Dora, Sesame Street, Cars Dominate Headlines;
But Licensors In All Sectors Fret Over Safety,
Potential Damage To Brands

Protections that were sufficient a few weeks ago are no longer enough. Quality-control measures that were acceptable then have to be strengthened now. But how do you build in enough control without breaking the budget in a low-mark-up business where fractions of pennies count? And how do you protect all the parties to a licensing agreement?

Join The Licensing Letter and three leading authorities on the legal and public relations issues you need to consider in structuring — and possibly RE-structuring — your licensing agreements.

"The recent spate of recalls revolves mostly around toys and lead paint, but the issues apply to any company that plays a role in putting a product into the consumer market," says The Licensing Letter's Marty Brochstein.

Agenda Topics Covered Are:

• Do your licensing contracts provide adequate protection in the event of a product recall, personal injury or death related to a licensed product?
• How do you protect your brand and reputation in the face of a disaster?
• What's the best PR strategy when crisis strikes?
• How can you minimize damage to your core business and brand equity?
• How can you minimize fallout for your licensing partners?
• What are your social responsibility and legal liability when a recall is unavoidable?

Protect your company from lurking product safety issues, and learn to
prepare in case disaster strikes. Order your CD-ROM below or call
212-941-0099